OHSU’s creative director will be responsible for ensuring clarity, consistency and integrity in presentation of the OHSU brand. Doing this work will require a deep, compassionate understanding of OHSU—its uniqueness, its spoken and unspoken values, its aspirations and its flaws, its history and its possibilities.
The creative director’s job responsibilities will be grounded in creative strategies designed to advance OHSU’s brand, ensuring these are informed both by what is and what might be. On a day-to-day basis, the creative director will be responsible for orchestrating the efficient production of creative work that accurately reflects the OHSU brand. This will involve allocating work, managing a team and providing creative input for a variety of people, some of whom are direct reports but many of whom are not. On a less frequent but still regular basis, the creative director will be responsible for thinking through the right tools, resources, people and processes required to work more effectively, deliver on specific projects or achieve certain goals. Finally, occasionally the creative director will be called on to present on creative insights, projects or team work.
The creative director will report to the leader responsible for the OHSU brand, and will coordinate work with many teams at OHSU, including: Digital engagement, digital strategy, marketing, social media, internal communications, media relations, educational communications, school-based communications and Foundation communications. The scope of the role includes presentation of OHSU’s brand across missions and channels.
OHSU is Oregon’s only academic medical center and one of the region’s largest employers. Located in Portland, Oregon, a fast-growing metropolitan area known for its creative culture, OHSU is singularly dedicated to improving the health and well-being of people in Oregon and beyond. OHSU is committed to diversity in people and ideas, and welcomes all qualified applicants for this role.
Creative insights, creative strategy and institutional advancement. The incumbent will be responsible for cultivating a deep understanding of OHSU’s multi-mission brand; providing insights about creative trends generally; applying insights to continually advance the clarity, consistency and integrity of the OHSU brand; and translating institutional goals and projects into creative strategies. Specific responsibilities include, but are not limited to:
Creative direction and production. The incumbent will be responsible for ensuring clarity, consistency and integrity in presentation of the OHSU brand. Specific responsibilities include, but are not limited to:
Providing timely and useful creative feedback for creative personnel working on behalf of OHSU, including ad, headline and copy writers; designers, illustrators and animators; photographers, videographers and producers; user experience designers; and agencies
Creative vendor, software and team management. The incumbent will be responsible for ensuring the right combination of tools and people to deliver high quality creative work for the OHSU brand. Specific responsibilities include, but are not limited to:
Presentation. The incumbent will be responsible for periodically developing presentations about creative industry insights, the work of the creative team, or for specific projects.
Other duties. The incumbent will be responsible for occasional other duties as requested by the leader of the OHSU brand and/or marketing and/or communications functions.