Vice President of Marketing

				Overview:

We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits-such as day-one medical coverage, 401(k) matching, and annual performance bonus-may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

Responsibilities:

* Responsible for directing the overall operations and staff of the Marketing department. Develops, implements, and manages operational goals and monitors achievements of performance and profit objectives.
* Develops and executes a Strategic Marketing Plan to include marketing reinvestment, direct-marketing, advertising, public relations/community relations, and entertainment for the property which generates trial, builds long-term relationships with customers, and strengthens the brand value.
* Ensures that scheduling is done in an effective and efficient manner, while maintaining labor costs, meeting staffing objectives, and achieving guest satisfaction.
* Responsible for preparing, monitoring, and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns/deviations to Executive Management/GM.
* Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Responsible for the overall achievement of department customer service goals.
* Ensures effective control of Marketing results and takes corrective action to guarantee that achievement of Marketing objectives falls within designated budgets.
* Assesses, anticipates, and reacts to the competitive marketplace regarding marketing strategies, programs, campaigns, and promotions. Conducts periodic competitive shops. 
* Works in conjunction with iT department to ensure appropriate resources are available to run programs.
* Maintains a high level of expertise with all company Brand programs and systems and provides input to improve Brand direct-marketing efforts.
* Responsible for the overall integrity of daily operations, offers, and customer database information.
* Responsible for ensuring regulatory compliance within area of authority and reporting potential issues to Executive Management/GM.
* Maintains strict confidentiality in all departmental and company matters.

Qualifications:

* Bachelor's degree (B.A./B.S.) from an accredited four-year college or university required with preference for focus in Marketing, Advertising, or related field. MBA strongly preferred.
* Minimum ten (10) years of progressive experience in a senior Marketing role with direct responsibility for revenue generation.
* Prior experience in the gaming industry preferred.
* Must possess exceptional customer service, interpersonal, and organizational skills.
* Ability to maintain a high level of confidentiality and professionalism.
* Must be proficient in all Microsoft Office applications (Word, Excel, Outlook, etc.) and be knowledgeable in Marketing software systems.
* Ability to understand and analyze Budget statements, P&L Statements, and competitive information to develop plans with measurable results.
* Ability to maintain a high level of energy and take a proactive and strategic approach to dealing with issues.
* Must possess excellent employee relations skills.
* Ability to manage employees working in a high-pressure environment towards successful results for the property and company.
* Must have excellent written and verbal communication skills; must be fluent and literate in English.
* Ability to respond calmly and make rational decisions in stressful situations.
* Ability to work collaboratively with other departments and leaders to complete property/Corporate initiatives and ensure effective day to day operations.
* Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
			

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Penn National Gaming, Inc.

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