VP, Performance Marketing

				Overview:

The ideal candidate will be a successful marketing leader with deep experience leading an end-to-end, digital marketing function that includes digital and demand generation, product marketing, brand/messaging, communications and events.

The VP, Digital Marketing should be a modern, disciplined and highly intelligent leader who is excited about telling the company's story in a compelling manner and contributing to further refining and elevating the brand. This person will be a multi-faceted marketing leader who can leverage analytics and translate commercial insights into strong branding and demand-generation strategies.

With an appreciation for the opportunities that lie ahead at DISH/Boost, this person will seamlessly transform and provide support to the organization from a holistic digital perspective, helping to advance a true center of excellence.

Responsibilities:

Key Responsibilities

* Plan and execute profitable subscriber growth via paid social, paid search, display, ad operations and site teams for DISH/Boost.
* Collaborate extensively with brand stakeholders in creative, analytics, consumer insights, etc.
* Establish and grow key vendor relationships (e.g., Google, Amazon, Facebook and agencies) while evaluating new digital partners to drive the business forward and ensure DISH/Boost remains on the forefront of audience and platform opportunities.
* Develop a keen understanding of our key customer profiles and how to profitably attract them using strategies and tactics. 
* Use a data-driven approach to optimize resources and budgets to deliver a positive return on marketing investment.
* Identify, initiate, and optimize new marketing tests beyond business-as-usual tactics.
* Develop and execute a multi-year vision through marketing capability enhancements, automation and process improvements.
* Provide positive and effective leadership to the digital marketing team, instilling a culture of rapid testing and optimization, a drive to achieve and a focus on professional growth.
* Serve as a thought leader to educate the broader organization on digital marketing industry developments and best practices.
* Understanding of the marketing technology (MarTech) stack that enables personalization and experience with marketing automation platforms like Adobe, Salesforce and Oracle.
* Lead, develop and execute strategies for leveraging artificial intelligence, machine learning, and other advanced technologies to enhance marketing performance and customer experience.
* Empower teams with the right tools and training to execute modern marketing campaigns in real-time. 
* Work cross-functionally with IT, Data and MarTech teams to personalize the consumer experience from acquisition through retention.

Qualifications:

* 10+ years of digital marketing experience in a subscription-based consumer business. A deep understanding of the digital landscape and its potential for compelling brand narratives and performance campaigns, combined with a deep understanding of the marketing technology stack.
* Digital campaign management. Understanding what consumers want and building out campaigns and demand generation programs to complement this vision.
* Storytelling expertise. Storytelling expertise that informs short- and long-term communication strategies.
* Negotiation experience. Track record of successful negotiation outcomes with major digital advertising platforms (i.e., Facebook, Google, theTradeDesk, etc.).
* Analytical Focus. Along with creative aspects, possesses a deep understanding of demand and lead generation and sales enablement, and how critical these aspects are to a well-rounded digital marketing operation. 
* Strategic Thinking
* Explains specifically how changes in competitors, clients, and market segments affect their own business or institution.
* Translates broad corporate strategies into clear, specific objectives and plans for units and individuals.
* Creates plans that address specific segments or contrast the local market with other locations or segments.
* Thinks 2-3 years ahead.

* Leading Change
* Communicates new directions or changes with clear rationale and appeal.
* Advocates for a new direction, takes it on personally, even countering conventional practice.
* Speaks at all available opportunities about future direction.
* Adjusts communication style to changing situations and to respond to audience concerns (including culture, background, or style). 
* Brings a pragmatic leadership style that balances its team's creative ambitions with realistic business results. Ability to manage up and down while aligning everyone around an inspirational common set of goals.
* Invites and uses the opinions and perspectives of others.
* Engages people in a dialogue to gain commitment and bring them "on board", linking their perspective to the intent.
* Adapts own approach to the audience, anticipating the impact of words and actions, preparing for possible resistance and responding in an appropriate style, using a range of influencing styles.
* Resolves conflicts by discussing individual issues with each person.
* Checks with both sides of a discussion to ensure a common understanding.
* Takes initiative to maintain contacts.
			

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