VP, Marketing
US-CO-Littleton
Attract-careers1
Req #: 94110
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Responsibilities: * Brand Marketing * Own and evolve the brand identity, voice, and positioning to drive brand equity and relevance in a competitive market. * Lead integrated marketing campaigns across channels (TV, digital, OOH, experiential, social, PR) that build awareness, drive affinity, and differentiate the brand. * Partner with Product and Customer Experience teams to ensure brand consistency across the full customer journey. * Monitor market trends, competitive landscape, and consumer insights to identify new opportunities for brand growth and differentiation. * Performance Marketing * Lead full-funnel marketing strategies to drive traffic, conversions, and customer acquisition across digital and physical retail channels. * Oversee media planning, buying, and optimization across paid social, search, display, affiliate, influencer, and programmatic platforms. * Own customer segmentation, lifecycle marketing, and retargeting strategies to improve ROI and retention. * Set aggressive performance KPIs and continuously test, measure, and optimize spend and tactics. * Team & Cross-Functional Leadership * Build and mentor a high-performing, multidisciplinary marketing team across brand, growth, media, and creative. * Collaborate with Sales, Product, and Retail teams to align on go-to-market strategies and demand-generation priorities. * Manage relationships with external agencies, media partners, and martech vendors. Qualifications: * 10+ years of progressive experience in marketing roles, with at least 5 years in a senior leadership position. * Proven success in both brand and performance marketing roles, ideally within a fast-paced, competitive category such as telecom, tech, or consumer services. * Experience leading large-scale campaigns with significant media budgets. * Strong understanding of digital channels, customer analytics, and media attribution. * Demonstrated ability to lead cross-functional teams and influence at the executive level. * Comfortable operating at both the strategic and executional level. * Bachelor's degree in Marketing, Business, or related field; MBA preferred.
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