Technical Marketing Lead

				Overview:

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities:

Team Leadership & Management

*  Lead, mentor, and develop a team of technical marketing engineers and customer success specialists.
*  Set team goals, track KPIs, and drive accountability for customer satisfaction, product adoption, and engagement metrics.
*  Build a collaborative, customer-first team culture that balances technical expertise with proactive relationship management.
*  Provide regular coaching, performance feedback, and career development opportunities.

Customer Success & Enablement (Post-sales focus)

*  Serve as executive sponsor for key customer accounts, overseeing deployment, usage, and success of ICT, Boundary Scan, Wirebond Test and PMA Manufacturing Data Analytics solutions.
*  Define and scale customer onboarding programs, technical documentation, and training resources.
*  Monitor usage data and customer feedback to identify risk or upsell opportunities; lead strategic account reviews and QBRs.
*  Develop technical content such as application notes, success stories, product training, demos, competitive studies, and presentations.
*  Coordinate with support and engineering to escalate and resolve complex technical issues.

Technical Marketing & Product Strategy (Pre-sales focus)

*  Own technical positioning and messaging for Keysight's test and analytics solutions across global campaigns and GTM initiatives.
*  Work with product management, and R&D to bring the voice of the customer to differentiate our products through the NPI or CPE process such as during roadmap discussions, requirements definition and new product validation.
*  Develop technical content such as white papers, application notes, product training, demos, competitive studies, and presentations.
*  Support product launches, feature rollouts, and sales enablement with deep technical insight.

Cross-functional & External Engagement

*  Partner with sales, solution engineers, Industry Solution Team ( IST) and partners to drive customer engagement and solution adoption globally and efficiently.
*  Represent the company at trade shows, technical conferences, and webinars as a thought leader.
*  Drive collaboration between Sales, marketing, engineering, and customer-facing teams, and eco-system vendors or partners to ensure a cohesive customer journey.

Qualifications:

* Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical field. Master's preferred.
* 10+ years of experience in technical marketing, customer success, field applications, or product management.
*  Proven experience managing and scaling high-performing technical teams.
*  Deep hands-on knowledge of Keysight ICT (3070 or similar), Boundary Scan, and PathWave Manufacturing Analytics.
*  Strong understanding of electronics manufacturing processes and sustenance, DFT/DFM, test strategy, and data analytics in a high-tech environment.
*  Excellent communication skills, with the ability to distill complex topics for diverse audiences.

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***Keysight is an Equal Opportunity Employer.***
			

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