Talent Brand and Marketing Specialist
US-CO-Englewood
Attract-careers1
Req #: 95510
Type: Fulltime-Regular
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Overview: The Talent Brand and Marketing team creates programs to attract and nurture the very best talent. We are highly strategic, extremely motivated, and exceptionally creative. We live and breathe our brand. We believe in the power of storytelling and data-driven insights to shape our marketing. The brands of DISH have recently joined forces with EchoStar, giving us the rare opportunity to build a brand from the ground up. We'd love to talk to you about how you can help write this new chapter. Responsibilities: * Content Strategy & Planning * Define and Own the Strategy: Lead the development, execution, and continuous improvement of a multi-channel content strategy (social media, career site, email, video, events, job descriptions) to effectively tell the EchoStar employer brand story and drive recruitment goals * EVP Activation: Serve as a steward of the EVP, ensuring all content embodies our core promises to team members and resonates with target candidate personas across business units (Frontline agents and technicians, professionals, technologists, and executives) * Editorial Calendar Management: Develop and manage a comprehensive global editorial calendar, overseeing content production and delivery * Content Creation & Production (Storytelling) * High-Impact Content Creation: Directly create, edit, and oversee the production of high-quality, engaging content, including long-form articles, career site copy, social media campaigns, video scripts, and executive thought leadership pieces related to talent attraction * Video & Imagery Leadership: Drive the creative vision for all employer brand video and photographic assets, managing resources to ensure brand alignment and the proper fidelity * Internal Journalism: Identify and interview internal subject matter experts, team members, and leaders to capture authentic stories that highlight career growth, innovative projects, and our culture; write engaging stories about these subjects to inspire job seekers * Collaboration & Performance * Strategic Partnerships: Collaborate closely with Recruiters to understand their talent needs and target candidate profiles, with our Creative Studio team for brand alignment, and with Business Leaders to capture authentic perspectives on our work * Performance Measurement: Establish key content performance metrics (engagement rates, application flow, and source-of-hire) and use data and analytics to inform and adjust content strategy * Regular Reporting: Prepare and present quarterly reports on content and brand performance, key metrics, opportunities, and roadblocks This role reports to the Talent Brand and Marketing Manager. Qualifications: Education and Experience: * 4+ years of experience in content marketing or brand journalism on a marketing, brand, talent acquisition, employee experience, or communications team. Direct employer brand experience is a plus * Experience developing and executing successful, integrated content strategies across multiple channels (social media, blogs, video, email, paid media) Skills and Qualifications: * Strong writing & editing skills, with a focus on tone, voice, and narrative structure * Understanding of marketing principles and tools. Prefer experience building marketing campaigns, from tactics to execution to reporting results * Proven ability to manage projects end-to-end, with cross-functional stakeholders and external partners * Experience with marketing analytics * Comfortable pulling metrics, interpreting content performance, using that information to inform future content, and presenting insights to leadership We collaborate together in our global headquarters in south Denver, Colorado. Visa sponsorship is not available for this role.
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