System Manager, Marketing Data
US-CO-ENGLEWOOD
commonspirit_careers
Req #: 382045
Type: Day
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Overview: CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community. While you're busy impacting the healthcare industry, we'll take care of you with benefits that include: Medical/Dental/Vision, FSA, Dependent Care Spending Account, Life Insurance, Short and Long-term Disability, 401k match, Paid Time Off, Wellness Program, Tuition Reimbursement, Accidental Insurance, Critical Illness Insurance, Identity Theft Protection, Employee Assistance Program, and more! Responsibilities: This is a remote position. Job Summary The System Manager, Marketing Data at CommonSpirit Health will play a pivotal role in optimizing our marketing data systems to drive data-informed strategies and decision-making. This individual will oversee the management and integration of marketing data systems, ensuring accurate data collection, analysis and reporting. The role demands a proactive individual with a deep understanding of marketing analytics and data management, capable of collaborating with various departments to build the marketing data infrastructure needed to meet business objectives. * Lead the development, implementation and maintenance of marketing data systems and infrastructure. * Act as the primary liaison between the marketing department and IT/BI to ensure seamless data operations and system integration. * Oversee data integration from various marketing and non-marketing platforms and ensure data accuracy and consistency. * Design and execute comprehensive data reports and dashboards to support marketing strategies and business objectives. * Collaborate with marketing teams to define data requirements and provide insights for campaign optimization and performance. * Manage data governance processes, including data quality, security and compliance with relevant regulations. Develop and maintain comprehensive marketing data dictionaries. * Develop and implement data quality evaluations and audits to detect anomalies, inefficiencies, inconsistencies and inaccuracies within the data. * Document data flows and connections in order to monitor and troubleshoot issues as they arise, and escalate to the appropriate teams when needed. * Provide technical support and training to marketing staff on data tools and systems. * Monitor industry trends and emerging technologies to recommend improvements and innovations in data management. * Partner with cross-functional teams to define data classification standards and access controls in accordance with organizational and regulatory guidelines. * Oversee relationships with data vendors for the various application datasets to ensure effective data management and service delivery. Qualifications: Education and Experience * Bachelor's degree in Computer Science, Data Analytics, Marketing, Business Administration, or a related field. * Minimum 5 years of marketing data management experience * Certifications in data management, analytics (e.g., Certified Analytics Professional) or Adobe Experience Platform products are preferred. * Proven experience managing and analyzing large datasets, and proficiency with data visualization tools and platforms. * Strong understanding of marketing data systems, including CRM and marketing automation platforms. * Proficiency in data analysis tools (e.g., SQL, Excel, Tableau, Power BI). * Excellent problem-solving skills with the ability to translate complex data into actionable insights. * Strong communication skills with the ability to present data findings to non-technical stakeholders as well as partner closely with IT professionals. * Experience with data governance practices and compliance regulations (e.g., GDPR, HIPAA).
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