Strategic Marketing Lead - Acquisition Media
US-CO-Englewood
Attract-careers1
Req #: 98096
Type: Fulltime-Regular
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Overview: Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Responsibilities: Candidates must be willing to participate in at least one in-person interview. This role serves as the primary subject matter expert for acquisition marketing strategy across DISH TV and Sling TV, focusing on the high-level, hands-on orchestration of a complex paid media ecosystem. You will solve the challenge of balancing diverse tactics-including OTT, Search, Social, and Affiliate channels-to acquire net-new profitable subscribers at an optimal cost. As a high-impact individual contributor supporting the Head of Media, this position ensures that integrated media projects are executed with precision to drive sustainable, long-term growth. What Success Looks Like (Objectives) * Drive the strategic acquisition of DISH and Sling subscribers across all paid product lines with a singular focus on net-new, profitable growth * Support the development of annual and quarterly media budgets by providing data-backed evaluations of channel performance to lower acquisition costs * Execute the deployment of multi-channel campaigns, including broadcast and performance digital, ensuring a unified and effective market presence through rigorous project management * Partner with cross-functional teams including Brand, Finance, and MarTech to align media tactics with product roadmaps and financial targets * Optimize the total media mix by leveraging econometric modeling and incrementality testing to improve overall business health and return on investment * Apply AI-driven capabilities like DCO and personalization to translate performance data into high-converting creative strategies that maximize ROMI Qualifications: Core Skills and Competencies (What you'll bring) * Expert-level proficiency in the end-to-end management and optimization of paid media campaigns across a diverse ecosystem of digital and traditional channels * Critical experience in growing subscriber bases for entertainment or subscription-based businesses with an emphasis on profitable acquisition costs * Advanced analytical capability to interpret attribution data, ad-serving metrics, and third-party measurement platforms to provide high-stakes investment recommendations * Exceptional communication and influence skills required to drive alignment across complex internal organizations and present campaign strategies to executive leadership * AI literacy and application skills to leverage automated bidding, audience modeling, and creative optimization tools for maximum marketing efficiency * Demonstrated ability to manage external agency partners and vendors effectively, ensuring execution strategies hit specific business goals with minimal daily oversight Minimum Requirements * Minimum Education: Bachelor's degree from a 4-year university or equivalent combination of education and experience (MBA preferred) * Minimum Experience: 8+ years of experience leading cross-functional media or marketing campaigns in high-velocity, results-driven environments * Required Technical Skills: Direct, hands-on experience with: * Key marketing platforms (Google Search, Bing, META, major DSPs) * Attribution and ad-serving partners (e.g., Kochava, Impact, Flashtalking) * Econometric modeling (MMM) and incrementality testing frameworks Visa sponsorship not available for this role
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