Responsibilities:
The State Manager - Arkansas/Louisiana works as the primary contact for distributor partners to build brands, maximize distribution, and coordinate programs across on premise, off premise, chain, Regional and National accounts. Responsible for assigning and monitoring volume goals with distributor; develops and agrees to appropriate KPIs with distributors; monitors results; ensures retail pricing is consistent with brand strategies, develops and implements innovation programs, maximizes brand exposure through trade and promotional events.
Location: New Orleans or Baton Rouge, LA
Key Responsibilities (job responsibilities may vary by state depending on regulatory and compliance standards for the state):
* Develop and execute comprehensive annual, quarterly, and monthly business plans to meet or exceed volume and financial targets, ensuring alignment with our overarching sales strategy and building our portfolio of brands.
* Lead distributor management efforts, setting clear volume goals and key performance indicators (KPIs) while establishing partnerships and priority alignment. Accountable for program development and achieving a strong distributor focus to maintain a top-of-mind brand presence with a portfolio of brand priorities.
* Cultivate and expand robust relationships with state distributors and key customers. Partner with these stakeholders on joint business planning, ensuring execution alignment, and spearheading program development and implementation.
* Identify, develop and propose strategic pricing opportunities throughout the year that are consistent with brand positioning strategies in the market.
* Monitor and achieve volume objectives for the market priority brands and monitor KPI results through the use of KPI tracking and reporting.
* Display strong financial acumen with a keen ability to manage budgets effectively. Work within the parameters of Commercial Finance budgets, identify opportunities and devise strategies to maximize budget impact and return on investment.
* Leverage market insights and data analytics to understand market-level dynamics, consumer behavior shifts, and trends. Formulate strategies and action plans based on these insights to accelerate portfolio results.
* Identify, develop, and advocate strategic financial strategies consistent with our brand ethos and standards. Effectively align with and communicate these strategies to key stakeholders and evaluate their value and impact through rigorous tracking and measurement.
* Build brands, develop relationships, sell distribution, and coordinate programs with multi-state customers on and off premise.
Qualifications:
MUST HAVE
* Bachelor's Degree in Business, Marketing or related field
* Minimum 5 years of sales management experience in CPG or Alcohol Beverage industry
* Previous experience in distributor leadership, leading distributor teams or managing direct reports
* Strong data analytics skills
* Proficiency in Microsoft Office and sales data tools
* A valid driver's license
* Ability and willingness to work non-traditional hours (nights/weekends)
* Working knowledge of MS Office Products (Word, Excel, and Outlook)
* Record of successful leadership
* Requires budgeting, planning, and financial analysis experience.
* Experience calling on matrixed customers, directly calling on buyers, and wiring with key constitutes
* Strong planning and organizational skills
* Willingness to travel
PREFERRED
* National Accounts / Key Account experience (on and off-premise)
* Experience with Nielsen, IRI, iDig
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Placement within the salary range is calculated based upon years of directly relatable experience for the position. The salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement.
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