Overview:
We are seeking a Senior Product Marketing Analyst who is passionate about enabling customers to bring large molecule therapies to patients safely and effectively. This role is integral to the success of our light scattering technologies, supporting both current products and new innovations through strategic marketing initiatives.
As a key member of the product team, you will be responsible for developing, commercializing, and supporting products with a strong focus on customer education, value communication, and market adoption. You will apply the four Ps of marketing-Product, Price, Place, and Promotion-to ensure our offerings resonate with the scientific community and drive business growth.
Responsibilities:
* Lead Product Marketing Strategy: Develop, maintain, and commercialize products using the four Ps of marketing-Product, Price, Place, and Promotion.
* Drive Product Adoption: Communicate product value propositions clearly and effectively to support adoption and market growth.
* Monitor and Optimize Performance: Track product performance and refine marketing strategies based on customer feedback and Voice of the Customer (VOC).
* Create Technical Marketing Content: Produce high-quality content such as white papers, application notes, webinars, brochures, and website copy.
* Enable Sales and Customer Success: Educate internal sales teams and customers on product benefits and applications through training and presentations.
* Collaborate Cross-Functionally: Work closely with R&D, Sales, and Applications teams to align marketing efforts with product development and customer needs.
Qualifications:
* Demonstrated experience in product marketing, market development, or scientific sales.
* Strong technical writing and communication skills.
* Experience with protein characterization and light scattering technologies is highly desirable.
* Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.
* Team-oriented with a passion for continuous learning and innovation.
The general base pays for this position ranges from $93,000 to $124,000. Pay is based on several factors including market location, job-related knowledge, skills, and experience."
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