Overview:
The Global Marketing Manager role is essential in developing and implementing marketing strategies that reflect market trends and customer requirements. The incumbent is responsible for leading marketing efforts for the next generation instrument Portfolio within the QA/QC business segment at Waters Corporation. This role also directly oversees the marketing management of the instrument and associated features, ensuring alignment with market and customer needs.
Responsibilities:
Marketing Strategy and Execution:
* Develop comprehensive customer solutions, value propositions, messaging, and materials/tools to support field initiatives.
* Lead the efforts to identify unmet clinical customer needs and develop insights to drive commercial go-to-market strategy. Create clear paths for customers to adopt and grow their business.
* Implement the launch of new products and champion strategies to ensure commercial success. Collaborate with Global Product Management, Sales, and customer support organizations to generate revenues and profits and meet strategic objectives with the launch of new products.
* Develop and support cross-functional execution of short-term and long-term marketing initiatives that address all levels of the sales funnel. Localize and prioritize global initiatives in partnership with field
* leadership.
* Lead market segment and competitive analysis, incorporating insights into growth initiatives to gain market share.
Sales Collaboration and Support:
* Collaborate with Sales to ensure achievement of existing sales goals and objectives and ensure that the sales groups are properly oriented to successfully promote next generation instruments.
* Deliver training, as needed, to commercial field teams.
* Customer and Market Engagement:
* Ensure consistent branding and messaging with deployment of sales assets, external assets including social media campaigns, Congress messaging and booth presence.
* Support the execution of tradeshows and any global commercial meetings, in order to support the achievement of the annual commercial objectives.
Performance and Budget Management:
* Develop metrics to analyze segment performance and measure commercial success.
* Potentially manage the budget for downstream marketing activities, ensuring the highest return on investment.
Individual
* Maintain the effectiveness of the Quality and Environmental system at the sites via adherence to applicable policies and procedures
* Complete Quality and Environmental System related actions in a timely manner according to procedures e.g. CAPA, NCR
Qualifications:
* Bachelor's degree in business, marketing, or a related field; MBA or equivalent experience preferable.
* Proven track record of success in a product marketing role, preferably in a life sciences technology-driven environment.
* Strong communication and interpersonal skills, with the ability to build rapport and trust with diverse stakeholders.
* Customer mindset with an outside-in look at marketing, rather than an internally focused view
* Demonstrated ability to collaborate effectively across cross-functional teams.
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