Overview:
The Customer Experience Management professional will be responsible for exploring market opportunities, conducting research, and supporting the Product and Market Marketing teams in designing and implementing effective Consumables & Laboratory Automation marketing strategies, along with the appropriate measurement and evaluation tools.
Responsibilities:
1. Support the development and execution of the company's overall brand and marketing strategy.
2. Prepare and analyze marketing activity reports and key performance metrics to evaluate program effectiveness and business impact.
3. Conduct market research and provide insights on forecasts, competitive analysis, campaign performance, customer behavior, and industry trends.
4. Support the development, enhancement, and maintenance of internal tools and databases, including credentials repositories, tracking systems, global contact directories, and intranet platforms.
5. Continuously enhance professional knowledge through workshops, seminars, industry research, and training programs, while sharing best practices and innovative marketing ideas with the team.
6. Plan, coordinate, and manage meetings, conferences, events, and trade shows by organizing schedules, assignments, stakeholder coordination, and communication activities.
7. Contribute to product marketing initiatives through the development and execution of marketing and advertising campaigns aligned with business objectives.
8. Track sales and marketing data, maintain promotional material inventories, support trade show planning, manage databases, and prepare business reports.
9. Support the implementation of marketing campaigns by analyzing sales forecasts, preparing marketing plans and objectives, coordinating promotional activities, and maintaining campaign calendars.
10.Prepare comprehensive marketing reports by collecting, analyzing, and summarizing sales and business performance data.
11.Identify and research new sources of prospective customer and market data, and provide strategic recommendations to sales and marketing leadership teams.
12. Coordinate with the graphics and relevant support teams to ensure promotional materials are developed, maintained, and available as required.
13. Conduct competitive product research by evaluating product features, market positioning, pricing strategies, and promotional activities while maintaining updated research databases.
14. Monitor budgets and financial performance by comparing actual results against plans, forecasts, and approved budgets.
15. Stay updated with industry developments, market trends, and professional knowledge through continuous learning and engagement with trade publications and educational opportunities.
16. Contribute towards achieving organizational objectives by proactively taking ownership of new initiatives, responsibilities, and improvement opportunities.
17. Continuously explore opportunities to enhance business value, ope
Qualifications:
Post Graduates / Graduates in Chemistry / Biotechnology / etc. area
MBA in Marketing
5-10 year Marketing Experience
Knowledge of SFDC/ SAP
Share this job:
Share this Job
