Sr. Marcom Representative - Field Marketing Execution Manager
JP-Shinjuku
Global Careers (External)
Req #: 53363
Type: Regular
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Overview: Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities: Marketing Program Execution * Execute integrated marketing programs, including events, webinars, digital campaigns, and partner activities. * Localize and deploy global campaigns for the Japan market. * Ensure flawless delivery, operational excellence, and alignment with corporate standards. Event & Customer Engagement * Manage end-to-end execution of customer events, technical seminars, industry conferences, and virtual programs. * Coordinate agencies, vendors, speakers, logistics, and attendee communications to deliver exceptional customer experiences. Lead Management & Demand Generation * Own marketing lead operations, including lead routing, quality monitoring, SLA tracking, and sales follow-up support. * Partner with Sales to improve lead conversion, pipeline progression, and marketing contribution to revenue. Marketing Operations & Performance * Support campaign deployment through CRM and marketing automation platforms. * Track key performance metrics including engagement, MQLs, conversion rates, and pipeline contribution. * Maintain data quality, reporting accuracy, and compliance with global marketing processes. Qualifications: Required * Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field. * 5+ years of experience in field marketing, marketing communications, demand generation, or marketing operations. * Proven experience executing customer events and integrated marketing campaigns. * Strong project management and stakeholder coordination skills. * Experience with CRM and marketing automation platforms. * Business-level Japanese and professional English communication skills. Preferred * Experience in B2B technology, engineering software, semiconductor, EDA, simulation, or related industries. * Familiarity with Salesforce, HubSpot, webinar platforms, and demand generation processes. * Experience working in a regional or global matrix organization. Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
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