Sr. Director, Product Marketing
US
External
Req #: 7376
Type: Full Time
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Overview: Job Title: Sr. Director of Product Marketing Location: Remote OK (2 days on-site if living within 31 miles of Tustin, CA or Austin, TX). Pay: $165k to $180k Job Type: Full-tim Introduction: New American Funding (NAF) is a nationwide mortgage lender committed to helping individuals and families achieve their homeownership goals. We are seeking a strategic and results-driven Senior Director of Product Marketing to join our dynamic team. This experienced leader will oversee a team of product marketers and collaborate cross-functionally to bring new platforms, products, programs and partnerships to market. The ideal candidate is a seasoned marketing leader with deep mortgage industry knowledge and a proven ability to lead integrated, data-driven marketing strategies that accelerate revenue growth and establish category leadership. Responsibilities: Key Responsibilities: * Own the development and execution of product marketing strategies across a portfolio of technology-enabled lending solutions and digital mortgage products. * Manage target persona development, customer segmentation, and value-based messaging for tech-enabled mortgage solutions (e.g., POS, LOS, data automation tools). * Collaborate with Product Management on roadmap communication, market validation, and go-to-market readiness. * Partner closely with product, sales, revenue ops, and customer success leadership to align GTM plans and customer experience, track and report on product marketing KPIs, adoption metrics, and campaign performance. * Lead a high-performing team of 4-6 product marketers (SMEs in their respective business verticals: mortgage products, strategic partnerships, affiliates); mentor and scale team capabilities to match company growth. * Set clear goals, prioritize initiatives, and lead through ambiguity. Qualifications: Qualifications: * Bachelor's degree in marketing, Business, or a related field required; MBA or equivalent advanced degree preferred. * 7-10 years of progressive experience in product marketing, with at least 3-5 years in a senior leadership role. * Proven success building and executing go-to-market (GTM) strategies for SaaS or platform-based products. * Data-driven mindset with strong comfort around KPIs, adoption metrics, and business case development. * Working knowledge of the mortgage industry, including products, compliance requirements and the loan lifecycle (e.g. LOS/POS platforms, underwriting). * Experience using tools such as Salesforce, Marketo/HubSpot, Google Analytics, Tableau, and mortgage industry platforms like Encompass, Blend, or Total Expert. * Familiarity with compliance, risk, and regulatory considerations in financial product marketing (e.g., RESPA, UDAAP, FCRA). * Exceptional written and verbal communication skills, with the ability to clearly articulate product value to both technical and non-technical stakeholders. * Strong executive presence and ability to present to the C-suite, boards, or large lending partners. * Demonstrated ability to manage and mentor high-performing product teams to meet ambitious goals with speed and quality. #LI-KH1 #LI-REMOTE
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