Sr. Director, Partner Marketing
US-Remote
NA Careers
Req #: 16896
Type: Regular
|
Overview: Avalara is seeking a senior marketing leader to own the strategy, performance, and optimization of the partner channel as a core driver of revenue. This role is responsible for all partner-sourced marketing activity - including indirect referral campaigns, co-marketing with strategic alliances, and joint demand programs - with clear accountability to pipeline and bookings contribution. You will lead a team of Partner Marketers across programs, tiers, and geographies. Your mandate is to scale partner marketing as a high-performing GTM channel, with precision in execution, visibility into attribution, and strong alignment with our Alliances and Partner Sales teams. This is a strategic, performance-oriented leadership role that requires a deep understanding of partner marketing models, field execution, and revenue accountability. You will operate across GTM teams, ensuring partner campaigns are aligned, prioritized, and optimized to drive business outcomes at scale. Responsibilities: Channel Strategy & Partner Motion Alignment * Own the global partner marketing strategy across referral, co-marketing, and joint demand programs * Align partner campaign planning to pipeline and bookings goals by partner type, tier, and segment * Collaborate with Revenue Marketing, Partner Sales, and Strategic Alliances to prioritize initiatives based on revenue opportunity Program Execution & Optimization * Lead the planning and execution of partner-sourced campaigns across regions and motions; collaborate with Revenue Marketing to fully integrate partner-as-a-channel into core revenue-driving campaigns * Standardize processes for co-marketing execution, partner content deployment, and performance tracking * Use AI and analytics to optimize targeting, messaging, and referral workflows across partner programs GTM Integration & Stakeholder Alignment * Collaborate with Partner Managers, RevOps, and Sales to ensure partner marketing is fully embedded in GTM strategy, achieving targeted pipeline and bookings results * Partner with Revenue Marketing to integrate partner campaigns into broader demand plans * Represent Partner Marketing in executive planning, forecast reviews, and business updates Team Leadership & Channel Performance * Lead and grow a high-performing Partner Marketing team across programs, tiers, and regions * Drive full-funnel accountability from inquiry to bookings, with clear ownership of Partner MQL pipeline performance and influence on DPR success * Optimize team workflows, campaign prioritization, and operational efficiency to improve channel ROI, enable accurate forecasting, and deliver predictable pipeline * Represent Partner Marketing in executive planning, GTM alignment, and performance reviews Qualifications: * 15+ years of experience in B2B SaaS marketing, with a focus on partner, channel, or alliances marketing * Proven success driving pipeline and bookings through referral and co-marketing programs * Deep knowledge of partner segmentation, tiering, enablement, and attribution * Experience leading global teams and collaborating with Sales, Ops, and Revenue Marketing * Fluency with tools such as Salesforce, Marketo, 6sense, Power BI, and partner platforms (PRM, portal, or equivalent) * AI fluency to drive campaign efficiency, segmentation, and performance optimization * Ability to lead cross-functional alignment, reporting, and GTM collaboration at the executive level * Comfortable in a high-velocity, performance-driven marketing environment Pay Range Details: The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations. Colorado $171,100 - $282,300 [annually] Washington $189,200 - $312,200 [annually] California $171,100 - $341,900 [annually] NY: $189,200 - $341,900 [annually]
Share this job:
