Sr Card Product Manager, Reward Products
US-VA-McLean
Careers (External)
Req #: 10903
Type: Full-Time
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Overview: Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members "do better." Joining PenFed is more than being an employee; it's about being a part of the PenFed family. PenFed is hiring a (Hybrid) Sr Card Product Manager, Reward Products at our Tysons, Virginia location. The primary purpose of this job is to drive credit card product and digital experience, in support of effective portfolio growth, engagement, and profitability. The role will coordinate across stakeholders including Marketing, Decision Science/Analytics, Credit, Operations, Legal, Compliance, and external partners. This position requires experience in customer lifecycle of financial products, driving customer engagement, and leading digital transformation. Responsibilities: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. * Lead holistic portfolio strategies to drive overall card performance and profitability * Manage portfolio programs to promote cardholder engagement, stimulate card spend, and appropriately offer balance transfers. * Own end-to-end cardholder experience including EMOB programs, lifecycle strategy, graduation strategies, and cardholder retention * Partner with Operations teams to address pain points and improve customer satisfaction * Lead digital strategy, work with partners to prioritize and execute digital roadmap, driving adoption of digital tools to enhance self-service capabilities and user engagement * Develop personalized marketing strategies using data analytics and customer segmentation to target desired populations * Partner with Marketing and Analytics teams to create test & learn strategies and portfolio program measurement and assessment. * Engage with Credit to help support optimization of card credit policy for acquisitions, for both targeted and untargeted prospects. * Work with Marketing, Decision Science/Analytics, Risk, Member Services, Operations, IT, Legal, Compliance, and external agencies, partners, vendors, and service providers. * Write core business requirements that Technology, external vendors and other partners can translate into system and design requirements for development * Serve as the Subject Matter Expert (SME) for credit card products and portfolio strategies including policies, operations, and technologies integral to delivering products or enhancements to members Qualifications: Equivalent combination of education and experience is considered. * Bachelor's Degree in Economics, Business Administration, Marketing, Mathematics, Statistics, Finance, or a related field is required. Master's Degree is preferred. * Minimum of ten (10) years of working experience in credit card or related industry is required. * Minimum of two (2) years of working experience relating to financial services marketing, analytics, market research, or credit risk portfolio management are required. Such experience includes but is not limited to customer engagement and lifecycle strategies, portfolio performance, new product development, existing customer management, credit risk analysis, and industry/competitive benchmarking within a financial services environment. * Experience with the credit card industry, competitive products, and card offers across digital and other channels. * Hands-on skills in SQL, Python/R, Tableau, VBA, and proficiency working with large dataset are preferred. * Advanced Microsoft Excel (i.e., Pivot tables, macros, VLOOKUP, index/match, SUMIF) and PowerPoint skills are required. * Ability to use data to illustrate business performance, risks, and develop materials for all levels of the company. * Understanding of the credit card P&L and financial drivers. * Proven project management and executive presentation skills are required. * Strong communication skills. Supervisory Responsibility This position will not supervise employees. Licenses and Certifications No additional licenses or certifications required Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on-call may be required.
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