Responsibilities:
Responsible for supporting assigned categories/brands in the execution of brand strategies, activation plans/budgets, NBD initiatives and projects. Works cross-functionally with Sales, Trade marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners and suppliers where applicable to achieve business objectives.
Key Responsibilities
* Category/Brand Support
* Execute the strategic plan, annual marketing plan, activation, and budget to reach sales and profit objectives.
* Support cross-functional efforts to build assigned categories/brands into a growing and profitable consumer business consistent with company goals.
* Track progress against annual program plan, volume and profit objectives/KPIs, and ensure projects are completed on time and within budget.
* Support supplier relations and communication.
* New Business Development (NBD)
* Contributes to the concepting, development, and execution of NBD opportunities that drive growth.
* Navigate NBD projects through internal cross-functional teams and processes, ensuring on-time and on-budget delivery.
* Agency & Creative Management
* Support management of agency efforts in delivering effective and efficient creative solutions, packaging, marketing materials, promotion, public relations, and media for assigned categories/brands, NBD, projects, and programs.
* Performance Tracking & Prioritization
* Prioritize time and resources on assigned categories/brands BCSPs most critical to achieving objectives.
* Use data tools and other resources to measure and analyze progress.
* Support creation of action plans to address performance gaps.
* Project & Team Management
* Establish well-organized priorities and ensure project team members understand their roles.
* Provide updates, track priorities, and ensure successful completion of deliverables.
* Facilitate progress and use the PPT system to keep stakeholders informed.
* Strategic Planning & Special Projects
* Support development of strategic brand planning work, new initiative plans, and special projects for assigned categories/brands.
* Personal & Professional Development
* Develop and follow an action plan to gain skills, experiences, and results needed to meet career goals, using the CDS system to guide and record progress.
* Utilize the PDS system and other available resources to identify areas for continuous self-improvement.
* Dedicate time regularly to growing skills outlined in the Development Plan.
Qualifications:
* Bachelor's Degree
* 2+ years' relevant experience in brand management, marketing, or related experience
* Strong planning and organizational skills
* Willingness to travel
* Strong computer skills and high comfort using technology and systems
* Ability to quickly learn new systems/processes
* Ability to communicate with all levels of an org
* Excellent oral & written communication skills
* Ability to manage multiple projects at one time
* Implementation or project management experience
* Experience in a fast paced environment
PREFERRED
* Undergraduate degree in Business, Marketing or Communications
* Experience in Alcohol Beverage Industry or CPG overall
* Budgeting, planning and/or financial analysis experience.
* 1+ year of experience in New Business Development
* 1+ years of experience managing an Advertising Agency
Physical Requirements
* A valid driver's license
* Ability to work remote
* Ability to pay attention to detail
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