Solutions Marketing, Advisor

				Overview:

The Vertical Marketing Advisor is responsible for developing and executing marketing strategies tailored to a specific industry or market segment, known as a "vertical." This role involves in-depth analysis of industry trends, customer needs, and the competitive landscape to create targeted campaigns. The ultimate goal is to drive brand awareness, generate leads, and increase customer engagement within the specialized market. This position requires close collaboration with sales, product management, and other cross-functional teams to ensure the effective positioning of the company's solutions.

Responsibilities:

* Content creation
B2B experience
Media Content review 

* Develop and execute annual and quarterly marketing plans to achieve growth objectives. This includes identifying and defining specific marketing tactics and commercial action plans.
* Conduct thorough market research and competitive intelligence analysis to understand industry trends, customer needs, and the competitive landscape.
* Lead Go-to-Market (GTM) initiatives for new products and solutions, ensuring readiness across all partner and sales channels.
* Accountable for overarching 'storytelling' and content development, particularly high value CTA assets for thought leadership, lead generation and account based marketing programs
* Act as a key resource for the sales team, providing them with the tools, training, and materials needed to effectively sell to their specific vertical.
* Work cross-functionally with sales, product, content, and creative services to ensure that all marketing content aligns with customer needs and revenue goals.
* Track on campaign performance and the contribution of marketing efforts to the sales pipeline, with a strong focus on analytics and optimization.
* Identify and cultivate close relationships with key customers, account contacts, and industry influencers.
* Lead development of Regional GTM Strategy along with vertical sales leadership, including reputation, demand creation, sales/channel enablement and market intelligence tactics
* Contribute to Global Solutions Marketing strategy to ensure regional view is correctly represented in upstream global marketing.

Qualifications:

* BA/BS degree in relatable field
* 8+ years in marketing including
* Strategic Thinking and converting strategy into execution
* Organizational Agility: Matrix, direct and indirect management
* Exceptional Influencing Skills
* Commercial acumen
* Partnership skills with sales senior management
* People Development/Management/Change Management
* Drive results and execution through a virtual team
* Ability to technically understand how products fit in to create and deliver a solution
* Excellent presentation & communication skills
* Staff management
* Budget management - planning, forecasting, etc.
* Understanding of the complex business go to market model

Preferred Qualifications:

Master's degree in marketing, related
Strategic & Marketing SkillsVertical Market Strategy Development
* Industry-Specific Marketing Planning
* Go-to-Market (GTM) Strategy
* Demand Generation & Pipeline Development
* Integrated Marketing Campaign Management
* Product Marketing & Value Proposition Development
Market & Industry Expertise
* Deep Understanding of Industry Trends and Customer Needs
* Competitive Market Analysis
* Customer Journey Mapping
* Industry Segmentation and Targeting
Sales Enablement & Collaboration
* Sales Enablement Strategy
* Cross-Functional Collaboration (Sales, Product, Channel)
* Partner and Channel Marketing Support
* Stakeholder Management
Data & Performance Skills
* Marketing Analytics and Performance Tracking
* ROI Measurement and Marketing Optimization
* CRM and Marketing Automation Tools (e.g., Salesforce, Marketo)
Communication & Leadership Skills
* Executive Communication and Storytelling
* Presentation and Messaging Development
* Influencing Without Authority
* Project and Program Management
Digital & Campaign Skills
* Account-Based Marketing (ABM)
* Digital Marketing Strategy
* Content Marketing for Industry Verticals
* Event and Field Marketing Strategy
			

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Zebra Technologies

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