Social Media Coordinator

				Overview:

PenFed is hiring a (Hybrid) Social Media Coordinator at our Tysons, Virginia location.  This position will assist in managing professional social accounts. The Social Media Coordinator will focus on scheduling posts, gathering and organizing content, monitoring activity, and helping the team stay on top of trends and deadlines. This role is designed for a motivated individual who wants to develop their skills and build a career in social media and digital marketing.

Responsibilities:

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.

* Assist with day-to-day management of social media channels (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.).
* Assist with drafting, scheduling, and publishing content in alignment with the content calendar and brand guidelines, under the direction of the Social Media Specialist.
* Help maintain the content calendar and ensure deadlines are met.
* Monitor social channels for engagement opportunities and trends; flag items for the Specialist or Manager as needed.
* Work with Compliance to ensure posts meet PenFed Credit Union standards.
* Support the development of graphics, short-form videos, and other creative assets in collaboration with the design and marketing teams.
* Track social media analytics, prepare performance reports, and provide insights to help optimize campaigns.
* Stay up to date on trends, platform updates, and best practices to bring fresh ideas to the team.
* Provide live event support (capturing behind-the-scenes content, posting real-time updates, etc.).
* Provide administrative support to the social media team (asset organization, file management, etc.).

*This role is responsible for ensuring business continuity.*

Qualifications:

Equivalent combination of education and experience is considered.

* Bachelor's Degree required in Marketing, Communications, Digital Media, Journalism, or related field is required.
* Minimum 1 year of experience in social media coordination, content creation, or digital marketing (internships, freelance, or campus experience welcome.).
* Strong written communication, copywriting, and editing skills with excellent grammar and spelling.
* Familiarity with major social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.).
* Experience drafting and publishing content for organizational or brand accounts.
* Experience with short-form video content creation (TikTok, Instagram Reels, YouTube Shorts).
* Basic graphic design or photo/video editing skills (Canva, Adobe Creative Suite, or similar).
* Familiarity with scheduling and analytics tools (e.g., Sprout Social, Hootsuite, Later, Meta Business Suite).
* Experience with community engagement and influencer collaborations.
* Basic knowledge of paid social campaigns, audience targeting, and boosting.

Supervisory Responsibility

This position will not supervise employees.

Licenses and Certifications

There are no additional certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites and be on-call may be required.

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