Responsibilities:
Sazerac is seeking a Social Media Coordinator to join our expanding social and PR team. The ideal candidate is a dynamic, creative, and critical thinking go-getter who is excited about all that social media has to offer and has a passion for creating culturally relevant content and thinking outside the box. This is a full-time position and a great match for social media professionals who have already completed their degree and have some related experience.
As Social Media Coordinator you will be a critical part of our PR/Social team as you learn, grow, and become a social media master. You will support our team in creating compelling copy, scheduling posts, developing and analyzing reports, conducting social media listening, channel engagement, and community management.
What You Will Do
* Be deeply embedded into the cultural zeitgeist and think outside the box to identify opportunities that insert our brands into relevant conversations
* Assist in development of social media strategies, plans and contents
* Understand brand voice and communicate on behalf of assigned brands on social platforms
* Schedule posts and report on platform engagement
* Support the creation and revision of social media content calendars for brands you support (likely ~4)
* Support and then own social media channel reporting and analysis
* Collaborate with social media content creators, graphic designers, web programmers, and other digital specialists on integrated campaigns and executions
* Work with the larger communications team to foster long-term blogger and influencer relationships for brands
* Provide support in the setup, launch, monitoring, and reporting of organic and paid social media campaigns on Facebook, Instagram, LinkedIn, and Twitter
* Stay on top of the latest social media news, trends, and best practices
* Stay apprised of brands products and/or services, their key campaigns, competitive situations, and industry trends
* Proactively share ideas that are relevant to the brands your support and rooted in trending topics
* Meaningfully contribute to brainstorms and planning sessions
Qualifications:
MUST
* Bachelor's degree in Business, Marketing or related field
* 6 or more months of experience in social media marketing
* Experience with relevant social listening and measurement tools - Sprout Social, Tagger, Sprinklr, etc.
* Meticulous attention to detail
* The ability to "wear many hats" and transition from project-to-project and brand-to-brand
* A creative team player who is a natural communicator with an entrepreneurial spirit, and strong writing editing skills
* Accountability - to your teams and to getting the job done
* Flexibility in respect to the unexpected demands and needs of social media
* Enthusiasm for social and passion for the work
* Strong organizational and problem-solving skills
* Creativity
* Knowledge and experience using social media platforms
Physical Requirements
* A valid driver's license
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