Social Media Coordinator
US-LA-Baton Rouge
Careers (PNG Apply)
Req #: 124823
Type: Regular Full-Time
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Overview: We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more! Responsibilities: * Develops, manages, and implements operational goals and monitors achievements of performance and profit objectives for social strategy for L'Auberge Casino & Hotel Baton Rouge * Responsible for assisting in the budget process, provides recommendations, ensuring compliance to departmental budget initiatives, reporting budget concerns to manager. * Responsible for monitoring and managing the property Facebook, Instagram, Twitter pages. * Maintains daily assigned workflow and follows through with execution of organic and paid social media. * Develops, schedules, and monitors all Social Media feedback and content and responds in accordance with response rule best practices as set forth by corporate marketing or industry standards. * Assists with Social Media creative design workflow, feedback, and placement. * Responsible for social media posting strategy logic and implementation. * Creates and maintains Social Media assets and promotions in support of on-property initiatives. * Utilizes measurement tools to quantify and grow Social Media presence. * Adheres to scheduling and coordinates with leader any scheduling concerns, with attention to guest satisfaction. * Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. * Assists marketing department as needed, including acting as an ambassador to the property, servicing high value guests and assisting in promotional events. * Responsible for analytics code and tagging implementation in accordance with analytics measurement strategy. * Responsible for content creation coordination such as scheduling video shoots, coordinating materials with category experts\talent. * Identifies content needs for properties such as video needs, possible entertainment ideas, info graphics, etc. * Responsible for managing the updates on website and other business platforms that communicates hours of operations, promotions, and other aspects as requested. * Manages the communication tools for the property. These consist of social media messaging, responding to questions and managing the general email inbox. * Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management. * Maintains strict confidentiality in all departmental and company matters. Qualifications: * Must be at least 21 years of age. * Bachelor's Degree (B.A./B.S.) in marketing or related field; minimum of two years' interactive marketing and social media experience; or equivalent combination of education and experience. Gaming experience highly preferred but not required. * Must have experience with photo/video design programs, and familiarity with social media tools. * Must have proven ability in web copy and managing large scale, social media accounts. * Must have excellent verbal, written, and interpersonal skills. * Must have technical proficiency and knowledge in Microsoft Applications (Word, Excel, and Outlook). * Possess excellent oral and written communication skills; strong client interface and presentation skills preferred. * Must have demonstrated ability to drive toward results. * Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. * Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
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