Service Line Strategist

				Overview:

The Service Line Strategist plays a critical role in advancing service line strategy and driving growth initiatives across the organization. This position is responsible for gathering, analyzing, and synthesizing market and operational intelligence to inform Service Line leaders and support data-driven decision-making.

In partnership with key stakeholders, the Strategist will lead and support in-depth service line analyses, contribute to the development of strategic plans, and help translate strategy into actionable initiatives. This role also supports the execution and implementation of priority growth efforts, ensuring alignment, measurable outcomes, and sustained impact.

Please note: fully onsite role in Des Moines, IA 

Responsibilities:

The Service Line Strategist drives service line growth by turning market, consumer, and business intelligence into actionable insights. Key responsibilities include:

* Analyze service line performance, market share, referrals, and demographics to inform strategy

* Monitor competitors, industry trends, payor shifts, and healthcare disruptors

* Develop business cases, financial models, and support capital planning for new initiatives

* Prepare and support Certificate of Need (CON) materials

* Partner with Service Line VPs, CMOs, Finance, Marketing, and Analytics to implement growth initiatives

* Conduct ongoing market research to identify opportunities and potential disruptors

* Translate data into actionable plans and align initiatives with enterprise strategy

* Maintain awareness of healthcare regulations, legislation, and industry trends

* Track best practices and strategic moves by competitors and industry leaders

* Conduct research to support strategic planning and CON submissions

Qualifications:

Education:

Bachelor's Degree (Required): Healthcare Administration, Business, or a related discipline

Master's Degree (Preferred): Healthcare Administration, Business Administration, or another healthcare-related field, or equivalent professional experience
			

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UnityPoint Health