Senior Writer, Referral Content

				Overview:

Senior Writer, Referral Content 

Communications & Branding Department

Outpatient Division 

(Hybrid/On-site) 

***Employer will not sponsor work visas for this position now or in the future and is not interested in corp.-to-corp. business arrangements at this time.***

Select Medical is one of the largest operators of critical illness recovery hospitals, rehabilitation hospitals, outpatient rehabilitation centers, and occupational health centers in the United States, with more than 50,000 colleagues caring for nearly 100,000 patients every day across our care continuum. Select Medical and its parent company, Select Medical Holdings Corporation (NYSE: SEM), are based in Mechanicsburg, Pennsylvania, and honored to be recognized as one of America's Best-In-State (Pennsylvania) Employers 2020 by Forbes.

As part of the Communications & Branding (C&B) Department, the senior writer is responsible for the development of referral content for all Outpatient Rehabilitation Division programs and services.     

This individual will work closely with the clinical program and education teams to create marketing pieces that support the largest network of physical therapy centers across the U.S. with the goal of effectively growing awareness among physicians to drive patient access.   This team member will also closely partner with the senior writer of consumer content to ensure a well-rounded strategy to programs and services messaging.     

This position reports to the C&B director of outpatient content strategy and is located in Mechanicsburg, PA with a hybrid work schedule of M/F work-from-home and T/W/Th in office.  

Responsibilities:

* Writes and updates referral collateral for all programs and services.
* Partners with clinical programs and education team to ensure referral content relevancy and accuracy. 
* Ensures consistent tone across all referral content, regularly analyzes for messaging impact.
* Applies research and outcomes insights to develop compelling referral messaging. 
* Fields requests from sales team to create new, or refine existing, referral content as needed.
* Monitors effectiveness of referral collateral throughout lifecycle, i.e. content audits.
* Creates copy for referral source-targeted infographics that showcase program/service outcomes and benefits.
* Partners with C&B teammates on all aspects of referral content review, production and distribution. 
* Adheres to company/department brand governance standards. 
* Performs other duties or special projects, as assigned. 

Qualifications:

Required:  

* Minimum 8 years of writing experience.
* Exceptional writer with proven expertise in developing highly-compelling health care content.
* Strong verbal communication skills.
* Expert at multi-tasking; high degree of agility to simultaneously manage multiple, large projects. 
* Proven track record in content creation and management across multiple brands and programs.
* Excellent organizational skills and ability to prioritize to meet deadlines.
* Results-driven mindset.
* Highly collaborative team player.
* Command of AP Style.
* Proficiency of Microsoft Office and project management tools.

Preferred:

* Writing test required.
			

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