Senior Marketing Lead - Affiliate Programs
US-CO-Englewood
Attract-careers1
Req #: 94006
Type: Fulltime-Regular
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Overview: Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Responsibilities: The Senior Marketing Lead - Affiliate Programs will be responsible for the operations and growth of our affiliate program. This role will also be responsible for acquiring new partner channels to drive sustainable, long-term revenue growth. We are seeking an experienced Lead of Affiliate Programs who has a proven track record of developing and scaling affiliate programs into new pools, platforms, and partnerships to unlock new revenue streams. * Develop and oversee the strategic vision for the affiliate channel and agency partner * Recruit and activate new affiliate partners, manage and optimize existing affiliate partners * Manage day-to-day maintenance and reporting of programs * Develop strategic partnerships for both existing and new affiliates, current and prospective publishers * Source paid placement opportunities and evaluate the potential of these campaigns to maximize conversion volume and ROI * Serve as the dedicated point of contact for alignment, communication, and escalation to improve operational scalability * Support strategic, operational, and financial planning and ensure decisions are in line with overall company goals * Create the strategy and action plan to monetize all forms of traffic * Lead the efforts to grow unique site visits and other performance KPI's with an omnichannel approach from internal and network/affiliate traffic sources * Manage external contractors and/or vendors where applicable Qualifications: * Bachelor's Degree in business, digital marketing, advertising/digital advertising, or related fields * 3 - 5 years relevant professional experience in affiliate marketing * Experience using market-leading affiliate tracking SaaS, such as Impact, Partnerize, or Commission Junction * Experience with marketing analytics tools; Tableau and Adobe Analytics preferred * Knowledge of marketing metrics (ex, CAC, CLV, PPC, CPA, and CPM, etc.) * Strong quantitative and analytical skills, including working with budgets and efficiency KPIs * Ability to forecast, track performance, and make strategic changes as necessary to achieve targets * Proven track record of running paid media campaigns and optimizing them for maximum return on spend * Outstanding writing, communication, and interpersonal skills * Excellent project management and presentation skills, with an ability to influence teams and stakeholders * Proven experience and success building and scaling an existing affiliate program into new channels, platforms, and programs * Experience with large agency affiliate networks and affiliate cost per sale networks * Highly analytical with an ability to understand how KPIs can be tailored to affiliate needs * Knowledge of platform pixels, UTM tags, tracking, and attribution * Digital marketing knowledge of how affiliates can collaborate with SEO, Paid, and other marketing channels to improve overall performance * Problem-solving and analysis skills, ability to solve complex business problems Candidates must be willing to participate in at least one in-person on-site interview.
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