Senior MarTech Analyst
US-CO-Englewood
Attract-careers1
Req #: 95745
Type: Fulltime-Regular
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Overview: Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience. Responsibilities: Candidates must be willing to participate in at least one in-person interview, which may include a live whiteboarding or technical assessment session. Join our MarTech team to support web and media analytics for Sling and DISH Marketing. You'll work across our analytics stack to build dashboards, investigate data issues, and translate marketing questions into clear, actionable metrics. Your first priority will be supporting our migration from Adobe Analytics to CJA: capturing business requirements, auditing current reports, rebuilding dashboards using new data connections and views, and documenting everything so teams can self-serve. You'll partner with channel leads across SEO, paid media, eCommerce, and more to define what "good" looks like and ensure data accuracy throughout the transition. Once the migration is complete, you'll continue building workspaces people actually use, answering ad-hoc questions, analyzing A/B tests, and helping shift teams from pulling data to taking action. We'll teach you our specific tools and how our analytics ecosystem fits together. You bring curiosity, follow-through, strong analytical fundamentals, and the ability to work across technical and business teams. Key Responsibilities: * Build, support and maintain analytics workspaces and dashboards (e.g., Adobe Analytics, CJA, etc.) that answer real marketing questions (paid and organic traffic, conversion, campaign effectiveness, keyword performance, onboarding flows) and support decisions * Support dataset onboarding into our Analytics environments; validate data connections and views, document the setup, flag gaps, and log fixes * Partner with channel leads (strategy, eCommerce, SEO, paid search, paid social, programmatic, device, go-to-market) to define KPIs and build recurring reporting that shifts time from ad-hoc pulls to insights and recommended actions * Test and validate tracking implementation on web and app; when data looks off, investigate the root cause, document what you find and create detailed tickets for IT or Product to resolve the issues * Create and maintain documentation (how-to guides, metric definitions, troubleshooting steps) so teammates can self-serve * Analyze A/B tests and create summaries that answer "did it work?" with accurate lift calculations, clean baselines and clear next steps * Triage ad-hoc questions (e.g., "Why did sign-ups dip yesterday?") and trace likely drivers across channel, creative or tracking changes by partnering closely with eCommerce, SEO and Marketing analytics teams Qualifications: Education & Experience: * Bachelor's degree in business, marketing, analytics, or related field * 5-7 years in digital analytics, marketing ops, paid media, ecommerce, or a similar analyst role Skills and Qualifications: * Ability to analyze site and campaign performance, synthesize insights, and clearly communicate findings * Working knowledge of advertising pixels/tags and data layers to identify requirements and explain rationale * Proficiency with web analytics platforms (Adobe Analytics, CJA, GA/GA4, or Quantum Metric); able to build dashboards, define KPIs, create segments, and investigate anomalies * Experience diagnosing reporting issues and collaborating cross-functionally to resolve them * Strong collaboration and communication skills with both technical and non-technical stakeholders * Exposure to Adobe Experience Platform/Real-Time CDP, hands-on experience with CJA, basic SQL for data checks, familiarity with A/B testing tools, and experience with data visualization platforms Visa sponsorship not available for this role
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