Senior Manager, Local Marketing and Community Engagement
US-CO-Littleton
Attract-careers1
Req #: 97658
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Responsibilities: Candidates must be willing to participate in at least one in-person interview. In this role, you aren't just managing a brand from a distance; you are the leading voice for local impact and community connection across a 4,300-store footprint. You act as a grassroots organizer at scale, viewing our retail locations not as coordinates on a map, but as individual opportunities for deep community connection. By building the playbooks that empower our field teams to become local influencers, you ensure that Boost feels like a friend and the heartbeat of every community we serve rather than a faceless corporation. What Success Looks Like (Objectives) * Develop the grassroots playbook that allows 4,300 stores to execute high-impact local activations, ranging from youth sports sponsorships to community festivals * Launch a standardized local event measurement framework within your first 90 days to quantify the impact of community presence on subscriber acquisition and brand sentiment * Create self-service marketing toolkits and training for field leaders and store managers to empower them to own their local market growth and drive regional relevance * Use localized data to identify under-penetrated neighborhoods and design custom strike team marketing plans that boost foot traffic and local market share * Direct the strategy for experiential marketing and community partnerships, ensuring every local touchpoint reinforces our value proposition and drives measurable lead generation * Lead the collaboration with creative and media agencies to produce localized assets that feel authentic to specific regions while maintaining national brand integrity * Manage a complex local marketing fund with a focus on achieving high ROI on every dollar spent at the neighborhood level Qualifications: Core Skills and Competencies (What you'll bring) * Proficiency in scaling a brand's physical footprint through community-centered strategies and event-led growth across large-scale retail environments * Proven ability to secure and manage high-impact local partnerships with community leaders, influencers, and regional vendors * Analytical expertise in translating regional ROI and market penetration data into actionable investment strategies for local market presence * Exceptional professional acumen in being the voice of the field at HQ, ensuring corporate campaigns are effective for the person standing behind the counter * Technical mastery of systems and tech-stacks necessary to manage local requests and asset distribution at a massive scale * Practical experience leveraging AI tools and localized digital platforms like Yext or SOCi to automate and scale the localization of marketing materials * Roll-up-the-sleeves mentality with a comfort level moving seamlessly from executive boardrooms to on-the-ground tent events in the community Additional Qualifications * Background in field marketing, experiential branding, or regional marketing strategy for multi-unit retail or telecommunications brands * Experience managing large-scale event budgets and vendor networks across 1,000+ units or multiple geographic territories Minimum Requirements * Bachelor's Degree in Marketing, Business, or a related field * 7+ years of experience in Marketing, Field Operations, or Community Relations * Proven experience managing multi-unit retail footprints (telecom experience is a plus) * 3+ years of experience directly managing and developing a team * At least 5 years of experience with: * Local/Regional Marketing Strategy and Event Planning * Localized digital tools such as Yext, SOCi, or similar local SEO/social platforms * Marketing Analytics Platforms and CRM systems Visa sponsorship not available for this role
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