Senior Field Event Manager - EMEA

				Overview:

We are looking for a Senior Field Event Manager to lead Avalara's EMEA third-party event strategy, ensuring seamless execution of trade shows and field events across multiple geographies.

You will utilise your event marketing expertise, project management skills, and collaboration to provide customer-focused events aligned with Avalara's goals. Occasionally this will include regional user conferences, customer and partner roundtable events.

You will report to the Senior Director of Marketing.

Responsibilities:

* Event Planning: You will lead end-to-end event management, from budgeting, logistics, and vendor coordination to on-site execution and performance analysis.
* Strategic Leadership: You will develop the EU event strategy, ensuring understanding of marketing goals while driving effectiveness.
* Partner Collaboration: You will work with our teams, partners, and vendors to guarantee a cohesive approach to event execution.
* Data-Driven Decision Making: You will track indicators, analyze performance, and provide insights to enhance event impact.
* Process Optimization: You will evaluate and refine event management processes for scalability and effectiveness.
* Demand generation mindset - Ensure all field events have a positive Return on investment / pipeline generation strategy, ownership of all field and partner event execution from planning, execution to lead upload and further follow up to ensure results.
* Team Leadership: You will not have direct managerial responsibilities but will guide the EMEA Field Events Team, promoting collaboration and best practices.
* Collaboration & Presentations: You will work with several teams, explaining the strategy, plan and execution plus performance to sales and executive leaders in QBRs and other meetings.

Qualifications:

* 8+ years of experience managing large-scale B2B events in the UK/EU.
* Experience leading event strategy within a scaling SaaS organisation.
* A demand generation mindset with project and budget management experience.
* Expertise in using Salesforce, PowerBI, Allocadia or similar, and marketing automation tools.
* Experience in Indirect Tax, compliance, e-commerce, ERP would be beneficial.
* Experience managing multiple projects simultaniously, showing accountability to meet deliverables.
* Fluency in English plus and additional Euopean langauges would be beneficial.

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This is a hybrid remote/in-office role.
			

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Avalara, Inc