Senior Director of Marketing
US-AZ-Phoenix
External Office
Req #: 34530
Type: Full Time
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Overview: At RPM, we're in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today. Purpose Statement: To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies. We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results. Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve. Responsibilities: * Directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership * Oversee a team of marketing experts responsible for the strategic plan and optimal marketing mix across channels to leverage the highest propensity for lease conversions * Drive consistency of the customer experience across all regions and clients related to marketing support Business Intelligence: * Deliver deep insight on marketing performance and ROI across the organization and structured portfolios * Set and maintain a high standard of analytic rigor in constructing robust BI insights to drive and support bodies of work, facilitate dialogue and inform strategy Strategic Leadership: * Drive occupancy and ROI by providing support, guidance and direction in the development and implementation of marketing and branding programs * Collaborate with internal teams, particularly Operations, IT, and Application Management to develop new innovative solutions that help achieve company, department and property goals * Complete integration of marketing and sales efforts. Leveraging consumer insights knowledge and apply expertise to sales tactics * Closely partner with the performance team to develop relevant training materials that directly support sales efforts with an angle of marketing strategy * Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets * Work closely with senior leadership to drive collaboration, and foster a shared understanding of, and alignment around the work agenda, process, SOP, findings and implications, and to move the department (and ultimately organization) toward action * Own, plan, delegate, execute and synthesize bodies of strategy work related to operational marketing support; maintaining a solid understanding of the "Big Picture" while digging deep into the details of individual bodies of work/initiatives * Define the portfolio-level strategic initiatives and monitor sub-market trends in accordance; define adjustments needed to maximize traffic and closing performance * Consult with creative, marketing managers, interactive, and public relations - ensuring objectives are clearly understood, and deadlines met * Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels Client Relations / Business Development: * Ensure client relations are positive and stable with high-touch engagement as needed * Participate to a high-degree in business development; material preparation, in-person and virtual pitch meetings and client presentations * Travel Qualifications: Physical Requirements: * May be required to sit or stand for extended periods of time * Must be able to read documents, computer screens and data * Must be able to hear and understand verbal communications in person and over the phone or computer * May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds * Must be able to operate a computer, keyboard, mouse and other office equipment Work Environment: * This is a hybrid role, requiring the associate to work in our Phoenix office 4 days per week * The office is an open setting which may include bright lights, constant noises and distractions
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