Senior Digital Marketing Lead
US-CO-Denver
Attract-careers1
Req #: 94389
Type: Fulltime-Regular
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Overview: Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Responsibilities: Our Video Services Acquisition organization pushes itself every day to be a world-class, innovative, data-driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth. To be successful, you will need strong analytical skills, a passion for digital marketing, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace. We are seeking a Senior Marketing Lead for our Growth Marketing team to support our marketing department and broader customer acquisition strategy for Sling TV, DISH TV & DISH Latino. Key Responsibilities: * Develop and execute a cross-channel paid media acquisition strategy across digital display, CTV, OLV, and audio tactics, with a strong emphasis on digitally-native programmatic and direct IO buys * Cultivate strong relationships with external vendor and agency partners, collaborating to manage, execute, and optimize cross-channel marketing campaigns * Optimize monthly and quarterly media budgets for maximum ROI * Provide hands-on management of programmatic media across various DSPs (e.g., The Trade Desk, Yahoo!, Amazon) * Support day-to-day trading efforts for a portfolio of accounts * Continuously optimize campaigns to profitably grow the business and achieve key KPIs, while managing KPI measurement for accurate, best-in-class reporting * Partner with external vendors and agencies to deliver weekly, quarterly, and campaign wrap-up reports to senior leadership * Collaborate with external partners to identify and scale new opportunities * Identify A/B testing opportunities, manage reporting schedules and cadences, and monitor performance to optimize creative, segmentation, and merchandising * Work with cross-functional teams to ensure precise targeting, personalized messaging, optimized landing page experiences, and measurable lift in acquisition, upsell, and retention performance * Unify campaigns with MarTech and AdTech ecosystem to deliver a seamless, conversion-focused customer journey from audience segmentation through offer redemption (e.g. utilizing CDP audience data, 1P/3P data insights, AI, dynamic creative optimization, etc.) * Assist with QA tag and pixel implementation, troubleshooting with IT, Ad-Ops, and external ad-serving platforms * Implement new technology partners, including cross-device tracking, third-party ad verification, and call tracking platforms * Collaborate cross-departmentally to gain product knowledge, develop trading strategies, and derive insights from campaign performance * Partner with internal stakeholders to develop and launch go-to-market media strategies and campaigns across multiple lines of business * Work with creative and brand teams to develop messaging that effectively communicates DISH & Sling's unique value proposition to potential subscribers and upsells current customers * Provide support across other marketing channels (Paid Search, Paid Social, eCommerce, Affiliate, Device & TV) as needed Qualifications: Education and Experience: * Bachelor's degree in Marketing, Business, or related field, and a minimum of 5+ years of digital marketing; at least 3 years of programmatic and 2 years of CTV experience preferred * Hands-on-keyboard DSP experience (preferably TTD, DV360, Yahoo and Amazon) * Experience measuring ad effectiveness across web and app ecosystems; MMP experience a plus * Track record of delivering profitable digital marketing results (e.g. ROI, ROMI, ROAS, CPA, CLV) Skills and Qualifications: * Ability to work effectively and in an error-free manner under tight time constraints * Entrepreneurial mindset, self-starter able to thrive in a dynamic and fast-paced environment * Ability to thrive within the constantly-changing digital landscape, with a finger on the pulse of emerging digital platforms and trends * Ability to use research to understand brands and the competitive landscape and use those learnings to create compelling campaign and creative concepts * Strong analytical skills, both qualitative & quantitative; ability to synthesize, prioritize, and drive results with a high sense of urgency Visa sponsorship not available for this role Candidates must be willing to participate in at least one in-person on-site interview.
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