Senior Digital Accounts Manager
US-AZ-Phoenix
External Office
Req #: 34439
Type: Full Time
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Overview: At RPM, we're in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today. Responsibilities: * Effectively guide, mentor, and lead a team of digital associates with a focus on paid media, social media SEO and website best practices * Establish strong working relationships with a variety of digital partners to manage the digital media-buying, placement, monitoring and reporting * Lead the in-house day to day operation of all digital marketing efforts; working at both the strategic level and operational level as a subject matter expert * Measure and report performance of all digital marketing efforts (SEO, paid search, email marketing, etc.), against goals (ROI and KPIs) and provide strategic recommendations * Contribute to large-scale planning related to the execution of the digital strategy * Maintain end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of each property and RPM Living * Oversight and management of corporate and property-level website strategy, SEO optimization, initiatives and best practices. * Set and deliver short and long-range content management direction for websites * Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies * General oversight and management of all digital initiatives for RPM properties and corporate channels, including but not limited to; websites, portals, SEO, paid search, ILS', reputation management, Google web tools and social media * As needed, develop and manage all components of digital marketing campaigns, inclusive of ads, landing pages, copy, and other assets as applicable * Audit and manage all digital marketing campaigns created in-house or outsourced with vendor partners * Update training materials, guidelines and other documentation related to digital marketing systems * Provide expertise as needed to RPM clients in partnership with the in-house marketing associates and operations teams * Support business development efforts through digital marketing evaluation of prospective new properties and clients * Oversight and management of Google web tools for corporate and the property portfolio * As needed, engage with content management system to improve SEO through website back end settings (tagging, photo edits, copy, and other enhancements) * Communicate clearly all information attained through the follow up of reviews, leads, and marketing materials to the * Management team, Marketing team, and Senior leadership in efforts to approve upon all of our expectations for our sales goals, employee development, and customer service goals Qualifications: Physical Requirements: * May be required to sit or stand for extended periods of time * Must be able to read documents, computer screens and data * Must be able to hear and understand verbal communications in person and over the phone or computer * May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds * Must be able to operate a computer, keyboard, mouse and other office equipment Work Environment: * This is a hybrid role, requiring the associate to work in Austin or Phoenix office 3 days per week * The office is an open setting which may include bright lights, constant noises and distractions
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