Responsibilities:
Responsible for supporting new-to-world categories and brands through:
* Whitespace identification
* Brand creation
* Execution of brand strategies
* Activation plans and budgets
* New Brand Development (NBD) initiatives and related projects
This role partners closely with internal Sazerac teams, including category brand, operations, procurement, analytics & business intelligence, e-commerce, and product development. You will support both new brand launches and innovation pipelines for existing brands to drive top- and bottom-line financial growth.
Responsibilities
* Strategic & Marketing Plan Execution
* Support execution of strategic plans, annual marketing plans, activations, and budgets for assigned new-to-world categories/brands
* Work to meet defined sales and profit objectives
* Cross-Functional Brand Building
* Collaborate across functions to build brands into profitable, growing businesses aligned with company goals
* Track progress against KPIs and program plans; ensure execution is on time and within budget
* Support supplier relationships and communications
* Innovation & NBD
* Assist in concepting, developing, and executing new brand development opportunities
* Navigate NBD projects through internal processes, ensuring on-time and on-budget completion
* Agency & Marketing Coordination
* Support management of agency work related to creative development, packaging, marketing materials, promotion, public relations, and media for assigned categories/brands and projects
* Business Analysis & Planning
* Focus time and resources on the most critical BCSPs to achieve objectives
* Use data tools to measure and analyze performance
* Assist in developing action plans to close performance gaps
* Project Management
* Establish organized personal priorities and ensure project team roles are clearly defined
* Maintain project updates and monitor completion through the PPT system
* Facilitate project progress across teams
* Strategic Brand Planning
* Contribute to the development of brand strategy, new initiatives, and special projects for assigned categories/brands
* Career Development
* Create and follow an action plan to build the skills and experiences required to achieve career goals
* Use the CDS system to track and guide your progress
* Professional Development
* Utilize the PDS system and available resources to identify areas for continuous self-improvement
* Dedicate regular time to developing skills outlined in the Development Plan
Qualifications:
Must
* Bachelor's Degree
* 1+ year implementation or project management experience
* 2+ years experience in a fast paced environment
* 2+ years relevant experience with new brand launches and innovation pipelines
* Strong computer skills and high comfort using technology and systems
* Ability to quickly learn new systems/processes
* Ability to communicate with all levels of an org
* Excellent oral & written communication skills
* Ability to manage multiple projects at one time
* Ability to handle multiple tasks at one time
* Strong planning and organizational skills
* Willingness to travel
Preferred
* Undergraduate degree in Business, Marketing or Communications
* Experience in Alcohol Beverage Industry or CPG overall
* Budgeting, planning and/or financial analysis experience.
Physical
* A valid driver's license
* Ability to pay attention to detail
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