Sales and Community Liaison
US-KY-BOWLING GREEN
BrightSpring Health Services
Req #: 180312
Type: Full-Time
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Overview:
*Abilis Health Plan was formerly Signature Advantage*
Our Sales and Community Liaison is a relationship-driven field representative supporting growth, retention, and member satisfaction for Institutional Special Needs Plans (ISNP) and Institutional-Equivalent Special Needs Plans (IESNP). This role strengthens partnerships within long-term care and skilled nursing facilities by educating staff, supporting enrollment processes, planning events, and ensuring a consistent presence for current and prospective members.
Responsibilities:
Facility Engagement & Awareness
o Develop strong relationships with facility staff (social services, activities, nursing).
o Serve as the on-site expert for ISNP/IESNP plan awareness and engagement.
o Plan and execute educational and social events to promote the plan.
Sales Support & Communication
o Collaborate with assigned Account Executive to identify opportunities for membership growth.
o Bridge communication between facility staff and Account Executive.
o Assist with scheduling resident/family appointments and follow-ups.
Member Retention & Support
o Conduct personalized visits with current plan members to provide benefit updates and 1:1 engagement.
o Distribute educational materials and promote understanding of plan benefits.
o Support satisfaction and retention initiatives throughout the member lifecycle.
Enrollment & Documentation
o Support the timely submission and accuracy of enrollment documents.
o Assist facility staff in understanding required forms and workflows.
Territory Management
o Maintain a structured visit schedule across assigned facilities.
o Identify and communicate facility-specific opportunities or concerns.
Event Planning
o Organize and host on-site events independently or in collaboration with sales team.
o Track attendance, distribute materials, and collect informal feedback.
Reporting & Documentation
o Document visits, interactions, and outcomes in Salesforce or CRM system.
o Provide regular reporting on member touchpoints, facility activity, and event outcomes.
Compliance & Brand Representation
o Ensure adherence to CMS guidelines related to marketing and engagement.
o Represent the plan professionally, maintaining consistent branding and message alignment.
Qualifications:
* High School Diploma or GED required
* 2-4 years of relevant experience in healthcare, long-term care, senior services, or outreach required
* Associate's degree in Healthcare Administration, Social Work, Public Health, Marketing, or Gerontology preferred
* Excellent interpersonal and communication skills.
* Self-starter with strong organizational abilities.
* Experience using CRM tools (Salesforce preferred) and Microsoft Office.
* Valid driver's license and reliable transportation for facility travel.
* Travel 75-100%
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