Overview:
Dublin, Ireland
Responsibilities:
Win distribution and drive rate of sale of a portfolio of world-renowned, award-winning spirits brands in the Irish On-Trade and/or Off-Trade through structured selling technique and commercial acumen with the implementation of activation programmes in key outlets within a territory, recruiting consumers whilst improving distribution and visibility with a rigorous focus on driving sales-out and consumer call.
* Working with minimum supervision, manage a core number of accounts within a territory to deliver the On Trade and/or Off-Trade brand building plan and activation programme. Examples of activation, Perfect Serve, Sampling, Tailored Competitions, Menu Presence, permanent unique brand visibility.
* Will meet Key Performance Indicators including but not limited to: Daily Call-Rate, Distribution Growth, Rate of Sale Growth, Volume Targets, Debt Management.
* Achieve preferred partner status with key outlets by developing tailored solutions to meet consumer needs and establishing expert status through advice on the Spirits Category, proposing range by Hi[1]Spirits Ireland segmentation model.
* Deliver brand training modules to educate trade professionals and utilise Brand Managers and or Sales Managers to supplement this as appropriate.
* Record relevant outlet information via technology provided in all outlets to record outlet information, activation and deliver appropriate presentations.
* Manage budgets to deliver KPI targets e.g. Pouring Accounts, Menu Presence, Listings, Activation, Incentives, Distribution, NBD growth, ROS acceleration.
* Identifying opportunities via market intelligence and networking with customers to enable the targeting of the right consumers.
* Effectively plan and manage the working day to ensure coverage is achieved at key trading times of customers. This will involve evening work and a requirement to live within reasonable travelling distance of the core area.
* Ensure, that customers are equipped to serve and promote the Brand to consumers and enable them to become champions/ambassadors for our brands.
* Develop and forge strong relationships with key wholesalers.
* All administrative requirements completed on-time & in full.
* Planning & Organising Demonstrates an ability to plan, organise and execute activities using own initiative.
* Communication Expresses self in a clear, succinct and compelling manner in both individual and group situations.
* Customer/Consumer Commitment Knowing, understanding and delivering a high level of quality service to both internal and external customers.
* Structure Ability to routinely follow a proven winning sales method and flex own style.
* Business Awareness Comprehensive understanding of own business area and its impact on the wider organisation.
* Self-Awareness & Development Appetite to grow self and develop skills to maximise potential and deliver career ambitions.
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Qualifications:
* 1-3 years' experience in sales within FMCG sector.
* Experience in alcohol sales will be a distinct advantage.
* Broad knowledge of Irish On-Trade & Off-Trade and strong commercial experience ideally with a spirits background.
* Comprehensive understanding and working knowledge of brand building with proven ability to execute commercial delivery.
* Strong influencing and negotiation skills with the ability to develop and maintain relationships at all levels.
* Experience of activating brands in the On Trade and/or Off-Trade is essential.
* Strong understanding of balance between commercial delivery and brand building agenda.
* Strong IT skills and able to use data to interpret insights and build plans.
* Strong presentation skills and experience at delivering training / presentations.
* Bartending/mixology/hospitality industry experience an advantage.
* Commercial & Financial acumen with a demonstrated ability to build compelling customer propositions that will deliver brand growth and meet customer needs.
* Third-level qualification desirable, not essential.
* Industry-related qualification (e.g. WSET) desirable, not essential.
* Full, clean driving license.
Personal Characteristics
* Ability to demonstrate professionalism, credibility, trust and respect both internally and externally.
* Creative with an entrepreneurial spirit and infectious passion to build and develop the On-trade & Off-Trade business.
* Strong relationship management skills.
* Ability to influence at a variety of levels.
* Adaptable and resilient.
* Works to add value.
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