Overview:
Takes ownership of new product, services, and/or solutions sales for assigned end-user account(s) or territory. Develops and executes sales strategy for assigned account(s) or territory with manager's input; develops strong relationships with key customer contacts and leverages to Zebra's advantage; creates and delivers high impact sales presentations and capable of product training; often used for those with strong technical background but limited sales experience.
Responsibilities:
* Knowledge/Expertise
* Technical Skills - Uses moderate domain/solutions knowledge
* Knowledge of Zebra - Utilizes solid understanding of all Products/Services in business
* Sales Skills - Applies Solution Selling concepts to customer situations; excellent communication and interpersonal skills
* Managerial Skills - Understands policies and practices related to role and shares ideas for improvement
* Business Acumen - Understands and explains how Zebra solutions can help customer's business results; obtains profitable revenue growth via value proposition vs. competition
* Market/customer Knowledge - Uses full knowledge of customer's business and market economics/trends to position effectively versus competition
* Solution Complexity/Strategic Thinking
* Nature of Problems Solved - Solves routine problems of moderate complexity (e.g. verifying technical compatibility) at the customer level
* Role in Addressing Problems - Understands and resolves problems with support from technical resources
* Complexity of Solutions - Typically medium complexity (e.g. value proposition vs. competition), but may have some complex projects that require unique coordination of technical resources
* Freedom to Act
* Level of Guidance - Works under general supervision. Makes decisions of moderate complexity that impact deliverables of projects; exercises judgment in approach, sometimes requiring and assessing tradeoffs
* Takes Direction From - Group Manager and Directors
* Customer Interface
* Role - Acts independently or as a team lead for ad-hoc teams
* Level of Customer Contact - Buyers/decision makers for small and mid-sized deals and end users
* Main Level of Interaction - Responsible for influencing the customer to purchase moderate size projects
* Required Knowledge of Customer - Operational strategies for success and competitors
* Accountability
* Business and Financial Impact - Responsible for individual revenue attainment with established prices and personal expenses
* Relative Size and Scope - Moderate to average individual quota size for business and like roles
* Types of Projects - Many transactions with some moderately complex deals
* Strategic Impact for Zebra - Medium/mid-term
Qualifications:
* Bachelors or equivalent experience
* 2-5 years of applicable work experience
* Uses moderate domain/solutions knowledge
* Applies Solution Selling concepts to customer situations; excellent communication and interpersonal skills
* Understands policies and practices related to role and shares ideas for improvement
Preferred Qualifications:
* Key Competencies:
* Solution-Oriented Approach: The ability to propose advanced purchasing models like blanket orders or the Supplies Management Program.
* Long-Term Relationship Building: Creating "stickiness" through convenience and security, making price a secondary factor.
* Proactive Thinking: Anticipating customer needs so they never run out of stock, ensuring a recurring and predictable revenue stream.
* Strategic Vision for Cross-Selling
The SDR must see the sale of supplies as a gateway to larger opportunities.
* Key Competencies:
* Active Listening: Using conversations about supplies to detect signals of need for new hardware (obsolete printers, manual processes, etc.).
* Business Acumen: Understanding that their role is to connect the customer to Zebra's entire ecosystem, not just sell their product.
* Communication with Other Teams: The ability to pass qualified hardware leads to the appropriate sales team.
* Key Competencies:
* Autonomy and Curiosity: The ability to self-educate using platforms like the Zebra Supplies Knowledge Platform and the Supplies eBook.
* Internal Collaboration: Knowing when and how to involve the Zebra Quoting Team to expedite complex quotes.
* Strategic Use of Incentives: Actively proposing the Free Custom Label Trial Fund as a tool to eliminate customer risk and close the sale
* Consultative and Technical Selling
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