Overview:
This role offers a fantastic opportunity to join one of the most exciting spirits companies in the World. Sazerac UK is one of the UK's leading spirit distributors and brand builders representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of award-winning brands include Fireball, Buffalo Trace, Tequila Rose, the UK's largest American whiskey liqueur brand, Southern Comfort, and the number 1 sambuca brand in the UK, Antica Sambuca.
We are looking for passionate and driven individuals who have a solid understanding of the UK spirit's market. Ideally, we are looking for candidates who have worked within the FMCG/ alcoholic beverages industry with business development experience. If you're looking to make your mark in a fast-paced environment and join a rapidly growing drinks company, then this very special opportunity might just be for you.
Responsibilities:
Building brands by implementing activation programmes across on-trade outlets in the region. Delivering exceptional performance and execution, recruiting consumers through improving distribution and menu visibility of the Sazerac portfolio.
Responsibilities & Critical Success Measures:
* Target specific high opportunity accounts and groups with in the On-Trade sector.
* Build and grow relationships to increase meaningful distribution, menu share and house pour agreements.
* Spending time with end users in developing a 'need and demand' for your portfolio.
* Working with wholesalers and their sales teams to educate and share information.
* Clients are split between approximately 40% new and 60% existing business (end users).
* Showcasing our portfolio range and key brands in the right venues working towards brand plans and driving rate of sale.
* Decision makers can be F&B professionals, through to owners, bartenders and procurement.
* Be flexible in your time and sales approach, events, tastings, evenings and or weekends will be necessary.
* Averaging minimum of 6 appointments per day, 4 days a week.
* Based on home you will travel throughout the region.
* Located centrally to core cities or willing to relocate.
Qualifications:
Knowledge, Skills and Experience:
* Have a proven track record in proactive B2B sales. Having sold to a wide range of decision makers.
* A passion and love for the drinks industry. Have an awareness/interest in new market trends and consumer insight.
* Existing knowledge and relationships with on trade and wholesale customers with in geographical area -preferred but not essential.
* Worked for a manufacturer selling either direct to end users or via distribution partners.
* Ran a territory and your own diary, making appointments, generating leads, journey planning etc.
* Operate with integrity and professionalism. Be tenacious and creative with your new business approach.
* Have worked collaboratively with clients to create 'win-win' partnerships.
* Worked within the food & beverage sector. - Preferred
* Networked throughout an organisation (both internal & external) - NPD teams, supply chain, R&D, production, quality etc. - Preferred
Personal Characteristics:
* A highly passionate and motivated team member.
* A key team player, with an understanding of importance of an individual in team culture.
* Ability to demonstrate professionalism, credibility, trust, and respect both internally and externally.
* Creative with an entrepreneurial spirit and passion to build and develop the on-trade business.
* Strong relationship management skills
* Ability to influence at a variety of levels from the bartender, manager and owner.
* Adaptable and resilient.
* Works to add value.
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