SR INSIGHTS ANALYST
US-AR-Bentonville
Crossmark Test
Req #: 163537
Type: Regular Full-Time
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Overview: Generates data-driven insights and leads client's thinking in how to action/profit from those insights. This role is intended to be deeply involved in the sales planning process. Responsibilities: * Builds advanced analytics capabilities, e.g. regression analysis, experimental design, etc. * Provides leadership to the analyst teams and operational support to the Director and Management. Works with the Director to manage the development of strategic business plans for the group. * Enhances business operations through development of consultative insights and presentations directed towards generating increased sales. * Manages the use and application of syndicated and non-syndicated data resources. * Understands CROSSMARK capabilities/processes and able to recommend insights-based actions that generate incremental revenue for CROSSMARK. * Manages the development of a broad range of strategic business planning including, but not limited to, category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation, and resource allocation. * Develops and shares best practices. * Supports business operations to the sales effort through interaction and consultation with sales executives and other business partners. Qualifications: Education/Experience: Bachelor's Degree required, advanced degree preferred. Three or more years of experience required, with CPG industry experience preferred. Experience with a broad range of consultative and analytical techniques and concepts required. Specific Skills: * Advanced knowledge and use of Microsoft applications. Knowledge of other software applications as defined by need and assignment of position. * Must have working knowledge of syndicated data analysis tools (IRI or Nielsen). * Working knowledge of shopper insights analysis tools (Numerator Insights, IRI or Nielsen Panel). * Tableau or PowerBI knowledge preferred. * Foundational knowledge of space management software (JDA or Apollo) preferred. Certificates, Licenses, Registrations: Certificates of Achievement from a recognized institution or organization for computer skills and appropriate disciplines of consultation are preferred. Supervisory Responsibilities: Yes Work environment: Office environment CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.