Overview:
SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you'll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global.
Responsibilities:
As an SAP Sales Leader, you will be responsible for achieving the organization's SAP services growth targets by leading, developing, and actively participating in the sales effort across transformation, migration, data, and managed services opportunities.
This role combines strategic leadership with hands-on sales execution. You will manage a team of two Business Development Executives (BDEs) and two Pre-Sales Solution Consultants, ensuring that pipeline development, opportunity management, and solution positioning are aligned with revenue goals and the company's broader SAP strategy.
Working closely with Marketing, Delivery, and Practice Leads, you will ensure that our SAP services strategy is clearly communicated to the market, that opportunities are well-qualified, and that our value propositions are compelling from first engagement through to deal closure.
Key Responsibilities
* Lead the SAP sales team to achieve annual revenue, margin, and pipeline targets.
* Personally own and drive strategic or high-value SAP opportunities, acting as lead salesperson on key pursuits.
* Execute the go-to-market strategy for SAP services, including S/4HANA transformation, RISE with SAP, SAP BTP, data & analytics, and managed services.
* Coach and mentor BDEs on opportunity qualification, pursuit strategy, and deal closure.
* Coordinate pre-sales activities, ensuring efficient allocation of technical and functional consultants.
* Drive consistency and quality across proposals, bid responses, and customer presentations.
* Foster strong collaboration between Sales, Delivery, and Marketing to ensure market alignment and value-led positioning.
* Maintain senior-level relationships with SAP, hyperscaler partners (Microsoft, AWS, Google), and key clients to support joint go-to-market initiatives.
* Monitor pipeline health, forecast accuracy, and win rates using CRM tools and performance dashboards.
* Support brand visibility through speaking engagements, thought leadership, and participation in industry events.
Performance Metrics
* Annual SAP services revenue and gross margin achievement.
* Pipeline growth and conversion rates across the team.
* Team quota attainment and sales productivity.
* Forecast accuracy and deal velocity.
* Customer satisfaction and strategic account development.
* Partner engagement and co-sell contribution.
* Retention and development of sales and pre-sales talent.
Qualifications:
* Dutch and English are required.
* 10+ years of experience in SAP services or enterprise technology sales, including at least 3 years in a leadership role.
* Proven track record of consistently achieving or exceeding multi-million-euro sales quotas.
* Deep understanding of SAP S/4HANA, RISE with SAP, SAP BTP, and data & analytics propositions.
* Strong commercial acumen with the ability to structure and negotiate complex, multi-service deals.
* Demonstrated ability to build, coach, and lead high-performing sales and pre-sales teams.
* Excellent communication, negotiation, and presentation skills, with confidence in C-level engagements.
* Collaborative mindset with the ability to align cross-functional teams toward shared goals.
* Familiarity with partner-led sales models involving SAP, Microsoft, AWS, or Google Cloud.
Desirable Qualifications
*
* Background in both new business development and strategic account growth.
* Experience managing sales across multiple European markets.
* Prior experience working with or within an SAP Platinum or Gold partner.
* Knowledge of SAP Datasphere, SAP Analytics Cloud, and AI-enabled SAP innovations.
* Degree in Business, IT, or a related discipline.
* Advanced SAP or Cloud Partner sales certifications (e.g., SAP Sales Executive Accreditation, Microsoft Cloud Partner) are a plus.
Share this job:
Share this Job
