Overview:
As the Rheology Product Sales Specialist, reporting to the Senior Director for the Americas you will be accountable for the commercial success of the rheology product line within your assigned region.
This role serves as the rheology subject‑matter expert for the commercial organization enabling the sales force, engaging strategically with key customers, and ensuring effective execution of go‑to‑market strategies. You will work cross‑functionally with Sales, Marketing, Product Management, and Applications to communicate compelling technical and commercial value to targeted markets.
This position will be remote and based in North America.
Responsibilities:
* Enable and coach the field sales organization to effectively sell the TA Instruments rheology portfolio.
* Support revenue growth by directly engaging in opportunity development, technical qualification, system configuration, and customer consultations.
* Partner with Product Management and Marketing to develop and execute go‑to‑market strategies for new product launches and portfolio initiatives.
* Drive opportunity creation through customer visits, targeted marketing programs, and strategic account engagement.
* Collaborate with key opinion leaders to strengthen market presence and influence product positioning.
* Track and communicate rheology product performance, market feedback, and competitive insights.
* Represent TA Instruments at trade shows, conferences, and key rheology‑focused industry events.
Qualifications:
* Bachelor's degree or higher in a technical discipline (Engineering, Materials Science, Chemistry, Life Sciences, or related field), or equivalent combination of education and experience.
* Demonstrated success selling rheology or comparable analytical instrumentation.
* Proven ability to implement go‑to‑market strategies within a complex, matrixed organization.
* Strong cross‑functional collaboration skills, with the ability to bridge technical depth and commercial impact.
* Experience in product marketing, including messaging, positioning, branding, and customer‑facing commercial collateral.
* Demonstrated ability to identify customer needs, translate market requirements, and influence product requirements. #LI-Remote
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