Product Marketing, Senior - Enterprise Mobile Computing
US-IL-Lincolnshire
Zebra Technologies
Req #: 110968
Type: Employee|Employee|Regular Full-time
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Overview: The primary purpose of the Product Marketing, Senior - Enterprise Mobile Computing (EMC) is to share responsibility for the marketing strategy and plan for a category of the mobile computing hardware portfolio, and execute against that strategy through vertical, field and channel marketing resources, while building and maintaining a marketing competitive advantage. Working with a cross-functional team, the incumbent will be responsible for immersing themselves in the competitive and commercial related marketplace, and developing the marketing plan, positioning, value proposition and messaging, sales enablement, and competitive analysis. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products. This position requires hybrid (3 days/week in office minimum) work in the Holtsville, NY or Lincolnshire, IL location. Responsibilities: * Acts as marketing's single point of contact for a portion of the company's overall portfolio to various stakeholders -internal and external * Owns product launch and lifecycle programs, working in alignment with business unit product management, regional sales, vertical marketing leads, channel marketing managers and field marketing managers * Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L * Guides AR, PR, Social, and Corporate Communications programs for responsible product/solution. Ensures we deliver on strategy & messaging for products at key events * Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc. * Leads regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective * Influences promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio * Manages content creation from inception through delivery, beginning with the value proposition definition in alignment with the business unit product management team, ensuring strong differentiation and positioning. * Owns country/region GTM planning and comprehensive portfolio-specific regional GTM marketing * Generates portfolio pipeline -marketing influenced & driven * Ensures successful seller adoption of enablement materials * Supports impactful portfolio-specific, cross-vertical initiatives in region Qualifications: Required Qualifications: * Bachelor's degree in related field * 5+ years of product marketing and/or comparable product management/development experience within the B2B mobile computer or SW sectors Preferred Qualifications: * Clarity of thinking & vision -keen prioritization skills * Organizational Agility: Matrix, indirect management * Influence / Negotiation / Partnership skills with product teams * Drive results and execution through a virtual team * Ability to thrive in matrixed organization environment * Ability to technically understand how products fit in to create and deliver a solution * Excellent presentation & communication skills * Demonstrated whole lifecycle product marketing experience, from NPI to EOL * Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large * Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region * Demonstrated willingness to actively participate with vertical marketing teams Travel Requirement: Up to 10% Come join the herd! Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf Conozca sus Derechos: https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure. To all recruitment agencies: Zebra does not accept agency resumes. Please do not forward resumes to Zebra employees or any other team members. Zebra is not responsible for any fees related to unsolicited resumes and direct engagement with Zebra employees.
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