Product Marketing Manager
US-TX-Remote
Careers (External)
Req #: 14956
Type: Full Time
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Overview: Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a Product Marketing Manager in our Emergency Cardiovascular Care (ECC) department base out of our National Center office located in Dallas, TX! If located in the Dallas metroplex, this position will work in a hybrid setting (mandatory in office 2 days a week and as needed). The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued(tm) at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs. Responsibilities: This individual will be responsible for developing marketing plans and campaign schedules for assigned Health & Safety products, assets, and campaigns to help advance market objectives, impact goals and revenue. Lead plan implementation and ongoing reporting metrics, analysis/evaluation, and continual optimization of marketing activities. This role will report within the Sr. Director of Product Marketing, Health & Safety at the National Center and work closely with cross-functional teams within HBS and across the Association (such as Sales, Communications, Market Research, Science, Digital, Design) to engage B2B and B2C customers in paid, owned and earned go-to-market activities that deliver against aligned mission and revenue metrics. Manages external alliances and applicable vendor relationships. Abilities essential to this role include: strong project management skills, insights operationalization, ability to work independently and collaboratively, communication skills, follow-through, creativity and flexibility. * In collaboration with the Sr. Director, research, identify, recommend, plan, and implement brand marketing strategies, tactics and timelines to promote CPR training and products, with emphasis on the Community Products Portfolio (CPR in Schools, CPR Youth Sports, CPR Anytime). * Optimize CRM and other marketing automation. Responsible for designing and deploying web-based lead generation and email marketing campaigns that nurture prospects, creative asset management, segmentation and lead scoring, and scheduling email campaigns. * Ensures tactical integration of Marketing & Communications strategies through multiple communications channels, including expanding digital engagement. * Manages the development of digital, interactive and experiential marketing collateral with internal and vendor/agency partners. * Provides marketing expertise to product development process and associated internal communications and training. * Integration with other HBS and Association-wide efforts and priorities. Partners to build, track, and optimize multi-channel marketing campaigns (SEM, web, social, email, paid, etc.) and funnel/pipeline development. * Work with market research partners to conduct market analysis, baseline testing and assessment of opportunities that meet the needs of targeted audiences. Synthesize, communicate and apply insights across channels and activities. * Develop and regularly deliver quality measurement, evaluation and impact reports of implemented marketing strategies and tactics. Proactively apply data and insights to optimize campaign performance. * Gathers assets for creation of email and other digital campaigns, such as design specifications, images, html content, and copy. Routes key assets for review and approval by stakeholders. Coordinate with internal stakeholders, including creative/copy, technology, product, and other departments to ensure consistency of marketing messages and user experience across all digital and offline channels. Want to help get your resume to the top? Take a look at the experience we require: Qualifications: * Bachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management. * Three (3) years of experience managing marketing programs involving integrated marketing and communications. Three (3) - five (5) years of experience preferred. * Three (3) years of project management experience, including managing multiple projects concurrently. * Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline. * Ability to capture audiences with compelling narratives. Possesses excellent presentation development skills and written/verbal communication skills. * Strong background in digital asset production and creative process. * Proven track record of developing and executing integrated marketing campaigns to address business needs and success in owning end-to-end marketing plans (development - implementation), including digital content development, experiential marketing (live events), webinars, e-campaigns, digital advertising, and social media. * Demonstrated success in CRM platforms, including email & direct marketing experience. * Preferred experience with Salesforce, Canva, Ceros, and Brand folder. * Experience with eCommerce marketing a plus. * Experience and curiosity about understanding social determinants of health equity, and a proven dedication to advancing health equity. * Ability to travel up to 15% locally and overnight.
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