Product Marketing Manager
US-Remote
Careers (External)
Req #: 1377
Type: Full-Time
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Overview: As a senior member of the marketing team, you will own the end-to-end product marketing strategy for HR Acuity's solutions. You'll serve as the market and buyer expert, shaping go-to-market plans, influencing product direction, and enabling sales and customer success teams to win in a competitive landscape. This role requires a strategic thinker with deep expertise in B2B SaaS marketing and the ability to translate complex technology into compelling business value for executive-level buyers. This is a remote opportunity - must be US based At HR Acuity(r), we empower our team to #BeBold-embracing innovation and new challenges. With the right tools, we help you #WorkSmarter, fostering collaboration so we can all be #BetterTogether. If you're excited about being part our growth story, we'd love to chat! About Us: HR Acuity(r) is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated. Our data-driven approach to managing workplace issues helps our clients and partners build trusted, inclusive cultures where employees feel safe. This is an #All-in Zone. We are a fast-growing, innovative company where being #All-in is the norm. From our female founder CEO to every team member, we embrace a fully engaged mindset. We bring our best every day, fueled by passion for our mission and culture-and we expect the same from everyone who joins us. At the same time, we are deeply committed to fostering an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic selves and thrive. If this sounds like you, keep reading. Click here to learn more about our values and benefits Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered. Responsibilities: Key Responsibilities * Strategic Go-to-Market Leadership: Define and execute comprehensive GTM strategies for new products, features, and releases. Partner with product management, sales, and marketing to ensure successful launches and sustained market adoption. * Positioning & Messaging: Develop differentiated messaging and value propositions that resonate with technical and business audiences. Ensure consistency across all channels and campaigns. * Content Strategy & Enablement: Lead product content strategy and collaborate with content marketing to deliver high-impact assets (web, whitepapers, videos, datasheets) that drive awareness, demand, and enablement. * Market & Buyer Insights: Own development of buyer and user personas, buyer journeys, and competitive intelligence. Serve as the internal authority on market trends, customer challenges, and competitive positioning. * Sales Enablement: Equip sales teams with tools, training, and resources to articulate product value and accelerate deal cycles. Partner closely with revenue teams to optimize conversion. * Customer Advocacy: Collaborate with customer marketing to build a robust advocacy program and case study library that demonstrates measurable business impact. * Cross-Functional Influence: Act as a strategic advisor to product management and leadership, ensuring market insights inform roadmap decisions and growth strategies. Qualifications: Experience: * Minimum 8 years of B2B marketing experience, including at least 3-5 years in product marketing for SaaS solutions. * Proven success in developing GTM strategies and driving measurable business outcomes. Expertise: * Deep understanding of B2B SaaS sales cycles, enterprise buying behavior, and product marketing best practices. * Strong analytical skills with ability to translate data into actionable insights. Skills: * Exceptional communication and storytelling skills for both technical and executive audiences. * Ability to influence cross-functional teams and lead strategic initiatives. Education: * Bachelor's degree in Marketing, Business, or related field referred (MBA a plus). Successful candidates will have the following characteristics: * Exceptional written and verbal communication and presentation skills. * Ability to speak-up and know when to influence and drive important changes. * Passion for knowing your market and translating that expertise to actionable go-to-market plans. * The ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail. * Comfortable managing multiple priorities in a dynamic, fast-paced environment. * Highly collaborative, resourceful and detail-oriented. * Creative thinker and problem solver. * Data-driven, focused on reporting and measurement. * Ability to take initiative and work independently. This role is remote W/F/H. HR Acuity is located in Florham Park, NJ. Ability to come to the office for department/company collaboration based upon business needs
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