Product Marketing Manager
US-CO-Littleton
Attract-careers1
Req #: 95057
Type: Fulltime-Regular
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Overview: Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Responsibilities: As a Product Marketing Manager, you will be the connector between product, marketing, and customer demand. You'll own the go-to-market (GTM) strategy for wireless products, rate plans, devices, and value-added services, ensuring they are positioned to win in a competitive market. This role requires creativity, analytical thinking, and a strong ability to collaborate across teams to drive adoption, retention, and growth.Key Responsibilities: * Develop and execute GTM strategies for new wireless products, plans, and services * Define positioning, messaging, and differentiation that communicate clear consumer and business value * Partner with Product, Channels, Pricing, Care, and Brand Marketing to align initiatives with customer needs * Drive and manage cross-functional launch readiness across internal and external channels * Lead campaign integration, including messaging frameworks, creative briefs, and promotional strategies * Monitor product performance, market feedback, and industry trends to refine positioning and improve adoption * Manage lifecycle strategies that improve acquisition, retention, and upsell opportunities * Conduct market, competitive, and customer research to identify trends, usage behaviors, and opportunities * Translate insights into actionable strategies that influence pricing, product features, and marketing programs * Partner with analytics teams to measure campaign and product performance, adjusting tactics as needed * Develop compelling content such as solution briefs, presentations, FAQs, sales tools, and customer-facing assets * Support the sales and channel teams with training, collateral, and messaging to drive product adoption * Collaborate with digital and demand gen teams on campaigns that generate leads and nurture the pipeline * Act as the bridge between product management, marketing, and sales teams * Ensure alignment on product roadmaps, GTM priorities, and customer experience initiatives * Contribute to building brand consistency and awareness across all customer touchpoints Qualifications: Education & Experience: * Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus) * 5+ years of product marketing experience in wireless, telecom, technology, or subscription-based services Skills and Qualifications: * Proven track record launching and managing consumer-facing products and services * Strong understanding of wireless industry dynamics, including pricing, devices, and competitive positioning * Excellent storytelling, writing, and presentation skills * Strong project management and cross-functional leadership abilities * Analytical and data-driven, with the ability to turn insights into actionable strategies * Self-starter who thrives in a fast-paced, deadline-driven environment and can manage multiple priorities Visa sponsorship not available for this role
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