Product Manager

				Overview:

Align Technology is a global medical device company that pioneered the invisible orthodontics market with the introduction of the Invisalign system in 1999.  Today, we develop innovative, technology-rich products such as Invisalign system of clear aligner treatments, the iTero scanner services to help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.

Job Title: [Product Manager, Ortho Channel]

Department: [GC Marketing]

Location: [Shanghai]

Job Type: [Full Time]

Job Summary

The candidate is expected to deliver Align topline growth in China by leading commercialization of Invisalign portfolio and digital innovations, driving providers adoption and utilization, 

Job Description

* Analyze Invisalign & retention portfolio target market segments and potential, understand customer needs, develop marketing assets & tools to help sales team promotion and drive doctors' adoption and utilization. Update and refresh product catalogues for most updated claims, evidences and messages are powerfully delivered to HCPs.
* Lead product training both internally & externally. Be product trainer and provide sales team & field marketing team in-depth product training in working with trainer team. Act as speaker to HCPs in commercializing Invisalign. Answer inquiries on Invisalign & retainer portfolio.
* Promote portfolio and innovations in forums, exhibitions, seminars, research etc.
* Work with KOLs on new applications and indications of our portfolio, formulate go-to-market solutions and drive communication & commercialization. 
* Drive penetration in public hospital by supporting listing & bidding process.
* Monitor competitor dynamics, collect competitor product intelligence, analyze our portfolio's competitive advantage and deliver messages to internal & external stakeholders.
* Manage product lifecycle, including pre-market trial, NPI, product document maintenance and phase-out. 
* Regularly report & analyze business performance including sales contribution, potential, product adoption, competition, market dynamics etc. to identify business insights & propose action plan.

Requirements

* 4+ years in marketing roles; proven track record on product marketing; Extensive marketing skills in healthcare industry.
* Skillful at project management, communication & presentation. 
* Customer focus while as strategic thinking
* Ambitious, strong implementation and result-oriented mindset; 
* Good spoken and written Chinese & English.
* A team player.
* Able to travel extensively within China (about 30% of working hours)

Education [Degree or equivalent experience]

* University degree in medicine/ biomedical engineering. Master or above is a plus
* Sales & Marketing experience in healthcare industry
* Good Excel, PowerPoint and presentation skills; 

For more information, please contact recruiting@aligntech.com.

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