Overview:
The Principal Market Development Manager - LC APAC will lead and be responsible for APAC LC business success including LC product portfolio management, funnel creation & opportunities tracking, key product initiative management and new product launches & field enablement for successful market penetration and growth of our LC businesses in APAC. This position will be responsible for:
* Business Development leadership on LC portfolio, digital marketing strategy, sales + channel optimization & funnel creation/sufficiency tracking in the focused markets and industries in APAC.
* Key product initiative management and communication of business needs to successfully drive key commercial operations, channel optimization, marketing and business development initiatives.
* APAC LC product and Business development leadership, managing QAQC LC business to meet AOP
* Business monitoring and reporting for upward understanding of market situation and insights to ensure business and new product go-to-market success in APAC.
This highly visible, matrixed role works hand-in-hand with many cross-functional teams across the organization. This position is ideal for a self-directed, highly motivated leader with strong business acumen and a strong desire to help lead and deliver true business benefits to our customer base.
Responsibilities:
Development and Implementation of the APAC LC marketing strategy and business development
* Lead, develop and maintain overall APAC LC product, marketing and channel optimization strategy (including Ecom) and roadmap for APAC.
* Knowledge about the competitive offerings and maintaining competitive programs to ensure appropriate and real-time positioning versus competition
* Active leader/member in all new product launch teams, partnering with business development managers and field sales management teams and marketing services to define the core positioning and messaging that will be used to develop product launch materials and sales tools to ensure market success.
* Lead active product portfolio management; define product/solution segmentation and positioning, manage all aspects of technical product management, ensuring products meet evolving customer needs, product pricing and lifecycle management.
* Oversee the creation and implementation of the APAC QAQC annual Marketing strategy - including campaigns, events, digital marketing, e-commerce and PR.
* Develop & execute with regular review & adjustments where required, strategic product marketing plans for the achievement of financial, market share and strategic growth goals & objectives.
* Drive capability of executional excellence across the APAC region through effective monitoring of results, ongoing improvements to execution and sharing of best in class practices across the region.
* Develop strong understanding of the customers, segmentation, channels and business drivers to be the Voice of customer for the APAC region
* Work closely with APAC subsidiaries Sales & Marketing teams; enabling them to meet their commercial objectives by providing them with appropriate enablement.
* Work closely with Global and local product teams to define marketing materials and programs.
* VoC (Voice of Customer): maintain an active customer intimacy program and involvement, ensuring the voice of our customers informs and guides our product marketing decisions.
* In partnership with field team and marketing team, define strategic alliance opportunities to assess partnerships and licensing options
Qualifications:
* At least 10 years of experience in a global/APAC complex role with at least 2 years in a senior marketing role
* Min 5 Years' experience in Analytical instruments or life sciences business.
* Min 3 Years' experience of Managing Others (across separate regions preferred)
* Proven track record of implementing 'Go To Market' product strategies, and ability to execute strategy within a matrix environment
* Scientific/technical background with ability to understand customer needs and market trends in the pharmaceuticals, food, env and materials industry as relevant to scientific analysis that require analytical instruments and services.
* Ability to effectively influence at the executive level and within peer group
* Experience working within the APAC region and countries required
* Strong leadership skills required
* Proven successful product management and/or marketing management experience (Minimum 5 years)
* B2B, Digital/Online & Ecommerce experience (highly desirable)
* Proven successful team engagement and leadership
* Excellent verbal, written, analytical and interpersonal skills
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