Principal Program Manager - Monetization Strategy
US-CO-Englewood
Attract-careers1
Req #: 97682
Type: Fulltime-Regular
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Overview: Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Responsibilities: Candidates must be willing to participate in at least one in-person interview. Sling TV is navigating a complex and competitive streaming market where growing incremental revenue is just as vital as gaining new subscribers. You will tackle the challenge of optimizing our revenue ecosystem for add-on programming and digital services to drive meaningful iARPU growth. By bridging the gap between strategic vision and tactical execution, you will architect data-driven monetization frameworks that maximize customer lifetime value through sophisticated promotional tactics across our entire subscriber base. What Success Looks Like (Objectives) * You will audit current monetization models and establish a performance baseline for add-on programming across all owned and paid media channels. * Drive measurable increases in iARPU and platform profitability by owning the overarching product and marketing strategy for premium add-on content. * Collaborate with Programming, Product, and Finance teams to identify untapped revenue streams while ensuring full contractual compliance for our premium partners. * Direct high-level omni-channel marketing campaigns that use targeted messaging to influence subscriber spend and engagement. * Deliver deep-dive financial analysis on ROI and churn impact, transforming complex data into actionable insights for executive leadership. * Standardize project management frameworks to move complex cross-functional initiatives from initial ideation to measurable market action. * Leverage AI-driven analytics tools to predict customer sentiment and automate personalized promotional triggers that enhance the monetization lifecycle. Qualifications: Core Skills and Competencies (What you'll bring) * Advanced technical proficiency in data visualization platforms like Tableau and Adobe Analytics, enabling the extraction of meaningful insights from massive, complex datasets. * Strategic financial acumen and a track record of managing $10M+ budgets, balancing immediate operational needs with long-term, scalable revenue growth. * Exceptional data storytelling capabilities that allow for the translation of technical financial metrics into persuasive narratives for executive decision-making. * Collaborative leadership and a "player-coach" mindset, used to navigate organizational complexity and elevate the performance of a high-functioning team. * Deep competitive intelligence and a strong pulse on the streaming landscape, ensuring monetization strategies remain proactive rather than reactive. * Rigorous operational discipline in program management, ensuring cross-functional resources are mobilized effectively to achieve high-stakes business outcomes. Additional Qualifications * MBA preferred. * Experience in the entertainment or streaming industry is highly desirable. Minimum Requirements * Minimum Education: Bachelor's Degree in Marketing, Finance, or a related field. * Minimum Experience: 8-10+ years of experience in strategic marketing, growth, or monetization. * Required Technical Skills: Must have at least 5 years of experience with data visualization and project management tools (e.g., Tableau, Adobe Analytics, Airtable, or Rally). Visa sponsorship not available for this role
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