Principal Data Scientist
US-TX-Frisco
US External
Req #: 127565
Type: Full-Time
Overview: Principal Data Scientist -- Marketing Analytics & Intelligence Summary: The Marketing Analytics & Intelligence (MA&I) team at Keurig Dr Pepper (KDP) is seeking a Principal Data Scientist passionate about building scalable data-science solutions that deepen our understanding of how consumers make decisions and perceive our brands. This role will directly shape the future of KDP's marketing strategy and our evolution into a data-driven organization. You will serve as a strategic thought partner to marketing and business leaders - translating complex data into clear, actionable insights that drive brand growth, consumer engagement, and media efficiency. Our team brings together diverse expertise across market research, data science, digital analytics, finance, and consulting, and we operate with a culture of agility, debate, and continuous learning. Key Responsibilities: * Serve as a data-driven consumer intelligence leader, diving deep into large-scale structured and unstructured data to uncover insights that guide product, brand, and marketing strategy. * Partner with marketing, media, and insights teams to identify growth opportunities, define success metrics, and translate business needs into measurable data-science problems. * Design and build modular, reusable Data Science capabilities (e.g., predictive systems, recommendation engines) and collaborate with engineering to scale them as data products. * Develop, deploy, and evaluate experiments and causal frameworks to quantify marketing impact and optimize consumer engagement. * Explore and operationalize emerging methods in machine learning, econometrics, and data engineering to continuously improve team capabilities. * Communicate insights and implications to senior leadership by simplifying complex technical concepts into concise, business-focused takeaways. Qualifications: * Proficiency in SQL, Python, and distributed data systems such as Spark, Databricks, Snowflake, and/or Hadoop. * Strong experience analyzing large-scale, multi-source marketing, consumer, or behavioral datasets (e.g., media, CRM, panel, or clickstream data). * Expertise in machine-learning algorithms for regression, classification, clustering, recommendation, NLP, and anomaly detection. * Advanced knowledge of statistical modeling, including Bayesian inference, causal inference, mixed-effects regression, and experimental design. * Proven ability to translate data into strategic narratives and business actions. * Exceptional communication and stakeholder management skills, especially when interfacing with non-technical executives. Responsibilities: * Bachelor's degree in Engineering, Economics, Statistics, Computer Science, or a related quantitative field, with 8+ years of experience building data-science solutions for business functions such as marketing, finance, sales, consumer insights, or supply chain. * Master's degree (with 5+ years) or PhD (with 2+ years) in Applied Econometrics, Statistics, Machine Learning, Operations Research, or a related field preferred. * Experience leading the development of marketing analytics solutions such as MMMs, consumer segmentation, or personalization systems. Qualifications: Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us? We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com.
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