Planner Media
US-IL-Chicago
Advantage Sales & Marketing
Req #: 436257
Type: Full Time
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Overview:
MEDIA PLANNER- REMOTE
Advantage Unified Commerce is built to be the world's most effective commerce marketing agency. We bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media, ecommerce and trade marketing to unlock commerce potential for some of the world's best-known brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we are everywhere that people shop and buy.
The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.
CORE RESPONSIBILITIES
* Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accounts
* Research potential media partners, develop program RFPs, and evaluate opportunities
* Conduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer)
* Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets
* Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking
* For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations
* Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize account performance trends worth escalating (good or bad)
* Collaborate with Analytics to ensure proper tagging, reporting, insights and optimization takes place
* Manage program budgets, invoicing and billing reconciliation
* Manage junior team members as needed
QUALIFICATIONS
* 2-5 years hands-on digital media planning and buying experience across a variety of formats (e.g., display, native, video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments; retail media, ecommerce, and/or CPG experience preferred
* Foundational experience with common syndicated research, media planning and ad tech tools (e.g., Kantar, MRI Simmons, Mediaocean, various RMNs, ad servers, and DSPs)
* Able to locate and assemble raw program inputs (e.g., research reports, media kits, performance data)
* Demonstrated experience with digital media planning and buying support, including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting
* Detail-oriented and well organized with strong communication skills (written & verbal)
* Effective time management skills: able to prioritize, respond quickly and appropriately to change, meet deadlines and "manage up" to keep manager/team updated
* Able to collaborate cross-functionally in a fast-paced environment
* Experience with Microsoft Excel and PowerPoint
SUPERVISORY RESPONSIBILITIES
* Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
* May delegate work of others and provide guidance, direction and mentoring to indirect reports
TRAVEL AND/OR DRIVING REQUIREMENTS
* Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
* Travel up to 20%
ADDITIONAL INFORMATION REGARDING JOB DUTIES AND DESCRIPTIONS
Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. AUC reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. AUC shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Job Will Remain Open Until Filled
Responsibilities:
Advantage Sales and Marketing LLC dba Advantage Solutions is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Job Duty
Media Campaign Development Lead: Leads the planning process with Supervisor support and acts as client-facing contact and presenter
Setup & Execution Approver: Oversees and supports/QAs all Associate creation of specs, timelines, setup process; leads ongoing communication with internal team leads and vendor contacts
Trafficking and Maintenance Approver: Oversees and supports/QAs all Associate trafficking & implementation steps
Reporting Lead: Lead development of all reporting outputs and presentation to client
Supervisory Responsibilities
Direct Reports
- This position does not have supervisory responsibilities for direct reports
Indirect Reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
- Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
- Travel up to 10%
Minimum Qualifications
The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): Bachelor's Degree
Field of Study/Area of Experience:
3-5 years of experience in Media at an agency
Skills, Knowledge and Abilities
* Previous success in the planning, development and management of digital media campaigns for brands or products
* Experience with DoubleClick and other 3rd party tracking solutions preferred
* Experience with the following technology platforms a plus (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)
* Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics
* Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
* Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
* Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
* Exceptional organizational and time management skills
* Demonstrated interest in keeping up with emerging technologies and digital marketing trends
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all respons
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