Responsibilities:
Sazerac is hiring a Marketing Partnerships & Programs Leader to build and lead high-impact collaborations with influencers, celebrities, and like-minded brands. You'll craft and execute bold co-marketing campaigns that generate mutual business value and elevate the visibility of Sazerac's dynamic portfolio.
We're seeking a sharp, relationship-driven dealmaker-someone who's not just creative, but a shark in the best way: a strategic thinker and skilled negotiator who knows how to drive value, close deals, and turn partnerships into long-term brand equity. If you thrive at the intersection of culture, commerce, and creativity, this role is for you.
Key Responsibilities
Strategic Partnerships & Program Development
* Identify potential strategic partners that align with Sazerac's objectives and target audiences.
* Evaluate partner capabilities, market reach, and overall value proposition.
* Negotiate partnership agreements and establish KPIs for success.
* Develop and execute co-marketing campaigns, including content creation, promotional strategy, and event planning.
* Manage marketing budgets allocated to partnership programs.
* Coordinate cross-functional collaboration with sales, marketing, and product teams for seamless execution.
* Partner with global leadership to develop programs and partners aligned to Sazerac's overall business strategy.
Marketing Asset Development
* Create marketing materials such as joint press releases, website content, social media assets, email campaigns, and webinars tailored to partner audiences.
* Equip partners with necessary collateral, training materials, and brand guidelines.
Performance Tracking & Optimization
* Monitor campaign success using relevant metrics (e.g., leads, traffic, conversion).
* Analyze performance data and partner results to optimize future initiatives.
* Report on key metrics to internal stakeholders and leadership.
Relationship Management
* Build and maintain strong relationships with key partner stakeholders and decision-makers.
* Ensure alignment on campaign goals and timely execution through regular communication.
* Address partner concerns and resolve any issues proactively.
Project & Communication Management
* Manage workflow and accountability through the PPT system in a multi-disciplinary environment.
* Ensure partnership strategies are effectively communicated and adopted across marketing, sales, and peer groups.
Team Development & Leadership
* Utilize the PDS (Performance Development System) to drive personal development and develop direct reports.
* Conduct regular performance discussions, coaching sessions, and written/oral feedback to foster team growth.
* Develop a functional succession plan and build a two-deep bench for critical leadership roles.
* Personally, coach and engage with high-potential talent.
Qualifications:
Must
* Bachelor's degree in Business, Marketing or related field
* 10 years year Marketing experience negotiating big partnership deals
* Highly motivated individual with excellent communication, negotiation, influencing, and follow up skills
* Excellent communication, negotiation, and conflict resolution skills
* Ability to develop customer relationship
* Experience leading people through influence, where no direct reporting relationship exists
* Proven ability to build strong, mutually beneficial relationships with key customers
* Experience building and leading teams including hiring & staffing, developing, motivating and directing people
* Ability to travel up to 50%
Preferred:
* Ability to develop and manage positive and productive internal and external relationships across a diverse group of stakeholders /partners involved in all aspects of the licensing, design, and marketing processes
* Public Relations agency experience or talent agency
Physical
* 50% travel
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