Paid Media Strategist - Growth & Acquisition
US-CO-Englewood
Attract-careers1
Req #: 100578
Type: Fulltime-Regular
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Overview: Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Responsibilities: Candidates must be willing to participate in at least one in-person interview. The Video Services Growth Marketing & Acquisition Media team in Denver, Colorado requires a Upper Funnel & Strategic Partnerships Paid Media Strategist to architect and manage mass-reach and consideration media customer acquisition across DISH TV and Sling TV. This role addresses the critical challenge of optimizing multi-million dollar portfolios across offline and digital upper-funnel channels to scale a highly profitable downstream subscriber pipeline. Fragmented consumer attention across legacy linear formats and new-age digital media necessitates a shift away from cookie-cutter asset strategies toward platform-native growth frameworks. Driving aggressive Cost Per Acquisition targets while maximizing downstream Customer Lifetime Value will ensure substantial investments perform at peak efficiency. What Success Looks Like (Objectives): * Architect a comprehensive, end-to-end mass-reach and consideration media roadmap that seamlessly unifies legacy linear/broadcast channels with addressable digital formats * Direct the strategic planning for upfront media buying, direct network partnerships, and programmatic video/audio investments to optimize media rates * Revolutionize creative strategy by collaborating with internal teams to build a robust pipeline of high-converting, platform-native assets * Oversee multi-channel budget allocations through a holistic Return on Marketing Investment lens; balance aggressive acquisition targets with long-term lifetime value data * Partner with analytics teams to optimize technical tracking configurations, incrementality testing frameworks, and marketing mix modeling integrations Qualifications: Core Skills and Competencies (What you'll bring): * Deep fluency in linear TV upfront markets, programmatic CTV/OTT buying, digital audio networks, and ad-serving or attribution tools * Proven ability to translate performance data into actionable creative direction and structured testing matrices across video and audio assets * Strong strategic growth leadership in managing large-scale budgets through a strict performance and unit economics lens * Solid understanding of technical marketing infrastructure, match market testing, and econometric modeling frameworks * Exceptional communication and influence skills to translate complex media metrics into ROI-driven business cases for executive leadership * Competency in AI literacy and AI application to optimize campaign workflows and enhance cross-channel data interpretation Additional Qualifications: * Master of Business Administration (MBA) * Deep professional background in subscription-based businesses, entertainment streaming applications, or telecom networks Minimum Requirements: * Bachelor's Degree in Marketing, Business, or a related quantitative field * 8+ years of experience in media planning, buying, or marketing, with a minimum of 3+ years of experience leading high-velocity mass-media portfolios (Linear, CTV, Audio) at scale * Experience with Linear TV, Connected TV (CTV/YouTube), Broadcast Radio, Streaming Radio, Podcasting, Satellite Radio, Out-of-Home (OOH), and ad-serving/attribution tools like ArtsAI, Innovid, or Flashtalking Visa sponsorship not available for this role
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