Paid Media Buying and Planning Director
US-TX-Dallas
Careers (External)
Req #: 15990
Type: Full Time
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Overview: Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a Paid Media Buying and Planning Director in our National Center office located in Dallas, Texas. The location for this position is flexible and remote. The National Paid Media Buying and Planning Director is an insights-driven, results-oriented media leader responsible for developing and executing strategies and plans for key target audiences and initiatives to drive mission impact, brand relevance and revenue. This new leadership role is responsible for building a high-performing paid media function as a Center of Excellence for the organization. The National Paid Media Buying and Planning Director will lead defining team structure, hiring and onboarding key roles, and establish clear processes for media planning, buying, reporting, and optimization. As the function scales, this leader will operate as a player-coach, with accountability for personal and overall team performance. The expected pay range is $110,00 to $140,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs. Responsibilities: * Build an internal paid media function over the first three years in the role. * Conduct a comprehensive audit of current paid media strategy, spend, agency relationships, and performance; deliver a plan for optimization and future investment. * Assess, recommend and implement technology platforms and tools for media planning, buying, and reporting, partnering with Legal, Procurement and Technology to ensure systems are integrated, secure, and scalable. * Lead vendor negotiations and manage contracts related to media technology platforms and subscription services, ensuring tools meet business needs and budget requirements. * Develop roadmap for internal function, including forecasting of efficiencies and potential savings. * Defines long-term, forward-thinking media strategies that address the distinct needs of the American Heart Association. * Plans, negotiates, buys, implements, oversees, measures and optimizes paid media; operates as a player-coach with accountability for personal and team performance. * Creates, communicates, and oversees audience strategy and implementation through omni channel media planning and buying to align with organizational goals * Leads the development and implementation of new paid media buying processes and tools to establish in-house function for the organization * Defines and implements audience targeting, ensuring both effectiveness of paid media and overall efficiency across organizational campaigns. * Establishes relationships with new 3rd party platforms, technology vendors, agencies, and advertisers to create a more effective and efficient in house paid media function * Maintains key partnerships and fosters cross-functional collaboration with internal and external partners, agencies and media platforms/publishers to ensure effective use of advertising spend. * Develops, tracks and optimizes paid campaign budgets and negotiates buys, value adds and make goods as necessary. * Establishes and utilizes new and relevant emerging technologies that will accelerate in house paid media capabilities * Manages and sets day-to-day operational priorities and objectives for team, providing leadership, mentoring and guidance to direct reports while leveraging deep expertise to educate organization on a modern paid media approach. * Performs other duties as required or assigned which are reasonably within the scope and responsibility of the job level and family. Qualifications: * Bachelor's degree in Marketing, Advertising, Business or related area. * Eight (8) years of the following hands-on experience in an agency setting (external or in-house): * Planning, buying, and optimizing a range of paid media including, digital (e.g., programmatic, social, native, display, search, paid content, influencers) and traditional (e.g., print, TV/CTV, streaming, OOO, event) * Managing auction and exchange-based performance media, audience-based buying and remarketing campaigns * Utilizing investment systems and buying tools in order to establish, recommend, and implement these tools for the Heart Association * Collaborating with third-party research partners, (e.g., DMPs, geofencing, segmentation vendors, cross screen measurement tools). * Day-to-day management of ad platforms to track and optimize ongoing media performance * Leveraging new and emerging tools into media planning and buying * Five (5) years of the following professional experience in an agency setting (external or in-house): * Supervising and leading teams * Influencing and effectively communicating with a variety of stakeholders * Collaborating with colleagues of varying levels and expertise - (e.g., creative, legal, SMEs, internal partners, product owners.) * Capturing, analyzing and optimizing campaign performance and learnings to maximize efficiency and effectiveness. * Three (3) years of the following leadership experience in an agency setting (external or in-house): * Setting audience and channel strategies that produce successful performance and advance organizational goals Preferred Qualifications: * One (1+) current platform certification(s) (e.g., DV360, The Trade Desk, IAB, Google Ads, Meta Blueprint, GA4). * Three (3) years of healthcare or nonprofit experience (Board Member or Staff Member)
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